Customer Success Manager tasked with managing IT services and customer relationships post sale for colocation and cloud solutions. Ensuring value and engagement to drive renewals and expansion.
FG
Hybrid Mid-level Marketing Analyst – CRM
Posted 4 months ago
About the role
- Marketing Analyst executing CRM campaigns for Farmácias APP. Focus on customer acquisition, retention, and engagement through various channels including email and push notifications.
Responsibilities
- Execute campaigns and automations across CRM channels (email, push, web push, web messages and nudges) according to marketing, commercial and industry calendars and strategies.
- Define and implement CRM and automation strategies focused on customer acquisition, retention and reactivation.
- Operate automation and CRM platforms (e.g., Netcore, Salesforce, HubSpot, RD Station or similar) to send communications and create automated journeys (welcome, cart abandonment, repurchase, recurring purchases).
- Apply segmentation and personalization based on purchase behavior, product categories, purchase frequency and browsing history.
- Create briefs and support the structuring of seasonal campaigns, ensuring communications are compliant.
- Support the creation of A/B tests and campaign optimizations by analyzing results, behavioral data and proposing improvements.
- Monitor and report key CRM and business metrics (open rate, click-through rate, conversion, engagement, opt-out, GMV, LTV, churn, retention, repeat purchase).
- Work in partnership with Growth, Branding and Commercial teams to ensure communications align with brand identity and business goals.
- Support maintenance and cleansing of the customer database, ensuring data quality and compliance with LGPD (Brazilian Data Protection Law).
- Contribute to continuous improvement of processes and automated journeys.
Requirements
- Previous experience in CRM and Growth Marketing.
- Hands-on knowledge of CRM tools (Netcore, RD Station, ActiveCampaign, Salesforce Marketing Cloud, etc.).
- Experience operating email marketing and push notification campaigns.
- Strong analytical skills and proficiency in performance reporting.
- Organized, detail-oriented and good communication skills.
- Basic understanding of segmentation, customer lifecycle and consumer journey.
Benefits
- Food allowance (Vale Alimentação)
- Meal voucher (Vale Refeição)
- Health plan
- Dental plan
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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