Customer Success Manager developing strong relationships with heat pump installers in the UK. Driving growth and supporting customer success while enhancing their business operations.
FG
Hybrid Mid-level Marketing Analyst – CRM
Posted 2 months ago
About the role
- Marketing Analyst executing CRM campaigns for Farmácias APP. Focus on customer acquisition, retention, and engagement through various channels including email and push notifications.
Responsibilities
- Execute campaigns and automations across CRM channels (email, push, web push, web messages and nudges) according to marketing, commercial and industry calendars and strategies.
- Define and implement CRM and automation strategies focused on customer acquisition, retention and reactivation.
- Operate automation and CRM platforms (e.g., Netcore, Salesforce, HubSpot, RD Station or similar) to send communications and create automated journeys (welcome, cart abandonment, repurchase, recurring purchases).
- Apply segmentation and personalization based on purchase behavior, product categories, purchase frequency and browsing history.
- Create briefs and support the structuring of seasonal campaigns, ensuring communications are compliant.
- Support the creation of A/B tests and campaign optimizations by analyzing results, behavioral data and proposing improvements.
- Monitor and report key CRM and business metrics (open rate, click-through rate, conversion, engagement, opt-out, GMV, LTV, churn, retention, repeat purchase).
- Work in partnership with Growth, Branding and Commercial teams to ensure communications align with brand identity and business goals.
- Support maintenance and cleansing of the customer database, ensuring data quality and compliance with LGPD (Brazilian Data Protection Law).
- Contribute to continuous improvement of processes and automated journeys.
Requirements
- Previous experience in CRM and Growth Marketing.
- Hands-on knowledge of CRM tools (Netcore, RD Station, ActiveCampaign, Salesforce Marketing Cloud, etc.).
- Experience operating email marketing and push notification campaigns.
- Strong analytical skills and proficiency in performance reporting.
- Organized, detail-oriented and good communication skills.
- Basic understanding of segmentation, customer lifecycle and consumer journey.
Benefits
- Food allowance (Vale Alimentação)
- Meal voucher (Vale Refeição)
- Health plan
- Dental plan
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Director of Client Success at Redwood Logistics driving revenue growth and customer retention across enterprise transportation clients. Leading a team to optimize logistics execution and build C - suite relationships.
Customer Engagement Specialist engaging with clients and driving adoption of Practical Guidance at LexisNexis Australia. Collaborating with teams to embed solutions in user workflows with a focus on customer satisfaction.
Provide technical, clinical, educational, and sales support for Abbott leadless technology. Educating healthcare providers and driving therapy adoption in the Great Plains Territory.
Customer Success Team Lead managing Customer Success Managers and Account Managers for Clio's EMEA operations. Driving retention, adoption, and growth in a client - focused role.
Partner Success Associate enhancing partnerships through insights and performance analysis in a leading commerce technology company. Supporting marketing lifecycle and driving exceptional partner service.
Senior Customer Success Manager at TrueContext, leading account management and ensuring customer satisfaction through best practices. Focused on onboarding, engagement measurement, and renewal processes.
Customer Success Manager Jr. at Saipos responsible for client retention and activation. Collaborate with teams to provide a positive customer experience and resolve operational issues.
Account Manager dedicated to customer success in healthcare technology. Ensuring retention and growth within an established customer base while developing strategies for product engagement.
Head of Customer Success overseeing Account Management team at an AI growth platform for service businesses. Focused on driving revenue, retention, and team performance.