Lead innovation strategy and customer engagement while leveraging emerging technologies at Mastercard. Drive product development and forge partnerships to enhance commercial opportunities.
FG
Hybrid Mid-level Marketing Analyst – CRM
Posted last month
About the role
- Marketing Analyst executing CRM campaigns for Farmácias APP. Focus on customer acquisition, retention, and engagement through various channels including email and push notifications.
Responsibilities
- Execute campaigns and automations across CRM channels (email, push, web push, web messages and nudges) according to marketing, commercial and industry calendars and strategies.
- Define and implement CRM and automation strategies focused on customer acquisition, retention and reactivation.
- Operate automation and CRM platforms (e.g., Netcore, Salesforce, HubSpot, RD Station or similar) to send communications and create automated journeys (welcome, cart abandonment, repurchase, recurring purchases).
- Apply segmentation and personalization based on purchase behavior, product categories, purchase frequency and browsing history.
- Create briefs and support the structuring of seasonal campaigns, ensuring communications are compliant.
- Support the creation of A/B tests and campaign optimizations by analyzing results, behavioral data and proposing improvements.
- Monitor and report key CRM and business metrics (open rate, click-through rate, conversion, engagement, opt-out, GMV, LTV, churn, retention, repeat purchase).
- Work in partnership with Growth, Branding and Commercial teams to ensure communications align with brand identity and business goals.
- Support maintenance and cleansing of the customer database, ensuring data quality and compliance with LGPD (Brazilian Data Protection Law).
- Contribute to continuous improvement of processes and automated journeys.
Requirements
- Previous experience in CRM and Growth Marketing.
- Hands-on knowledge of CRM tools (Netcore, RD Station, ActiveCampaign, Salesforce Marketing Cloud, etc.).
- Experience operating email marketing and push notification campaigns.
- Strong analytical skills and proficiency in performance reporting.
- Organized, detail-oriented and good communication skills.
- Basic understanding of segmentation, customer lifecycle and consumer journey.
Benefits
- Food allowance (Vale Alimentação)
- Meal voucher (Vale Refeição)
- Health plan
- Dental plan
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
VP of Customer Success at Amperity driving customer satisfaction and retention through a high - performing team. Leading customer onboarding and success while collaborating cross - functionally with key stakeholders.
Customer Success Manager at Tanium supporting customers in Tokyo's hybrid work environment. Ensuring successful outcomes and driving value from the Tanium platform with key clients.
As a CRM Consultant, analyze business processes and develop solutions using Microsoft technologies. Participate in project teams and discuss architectures with experienced professionals and students.
Customer Success Manager at DeepL focusing on client success and product adoption of AI solutions. Collaborating with teams to foster trust and long - term partnerships with customers.
CRM Intern at Valentino aiding in client database management and supporting boutique teams. Focusing on data extraction and performance dashboard creation to enhance client outreach and engagement.
Senior Customer Success Specialist at ACA developing relationships with ComplianceAlpha clients. Providing regulatory and financial market expertise ensuring client satisfaction and project support.
Customer Success Specialist engaging with ACA software clients to maximize product utilization. Resolving issues and fostering strong client relationships through proactive support and feedback.
Customer Success Advisor supporting account management and driving new opportunities in VodafoneThree Business customer base. Managing inbound and outbound calls for customer needs and NPS improvement.
Customer Engagement Consultant providing exceptional service and support for Zurich's direct life products in Australia. Handling customer inquiries and enhancing the customer experience through efficient advice delivery.