Vice President driving customer success initiatives for Behaviorally, a leader in digital shopper marketing. Leading accounts and strategic direction with impact in shopper insights.
VG
Hybrid CRM & Marketing Automation Consultant – SFMC, Brevo, Braze, InsiderOne
Posted 1 hour ago
About the role
- Consultant(e) CRM & Marketing Automation pour VO2 Group, travaillant sur des stratégies relationnelles performantes. Expérience comptant avec Grands Comptes dans les secteurs Luxe, Retail et Cosmétique.
Responsibilities
- Work on-site with our clients (large enterprises in the Luxury, Retail and Cosmetics sectors)
- Design materials and lead design thinking and scoping workshops
- Translate marketing objectives into actionable business rules
- Develop and manage the implementation roadmap
- Model complex customer journeys
- Configure automated workflows across multiple channels
- Create dynamic audience segments
- Ensure proper data flow between the CRM and the client's ecosystem
- Perform technical testing
- Ensure data compliance
Requirements
- Master's degree (Business school, Engineering school or equivalent university qualification)
- Minimum 3 to 5 years' experience in Marketing Automation, ideally gained in a consulting firm or CRM agency
- Professional proficiency in English required (frequent international context)
- Tool expertise: confirmed expertise on at least two of the following platforms (or strong aptitude for a second): Braze, Salesforce Marketing Cloud, Brevo or InsiderOne
- Proficient in SQL (for segmentation) and solid knowledge of HTML/CSS (for email development)
- Hands-on experience with non-email channels (mobile push, WhatsApp, in-app messages)
Benefits
- Diversity and inclusion program
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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