About the role
- VP of Demand Generation leading innovative demand generation strategies for Epicor, a global software company. Building a high-impact team to drive sustainable business growth through expert marketing campaigns.
Responsibilities
- Define and execute field marketing and demand generation strategies to achieve bookings growth across your region.
- Deliver repeatable, sustainable, and predictable marketing-generated pipeline to support sales targets.
- Provide strategic direction for field marketing talent, investments, and campaign execution.
- Optimize customer acquisition and pipeline velocity using best practices for B2B SaaS marketing.
- Lead campaign management, reporting, and ongoing optimization for effectiveness.
- Collaborate with cross-functional teams to influence marketing technologies, processes, and systems.
- Inspire and develop field marketers through coaching, recruitment, and talent management.
Requirements
- Proven business and strategic thinking skills.
- Strong financial acumen and ability to understand P&L and general management.
- Excellent communication, collaboration, and negotiation skills.
- Experience scaling marketing operations and employing analytics to inform strategy.
- Advanced knowledge of marketing best practices, including digital, ABM, and CRM (Salesforce preferred).
- Experience leading distributed teams to achieve results.
- Bachelor’s degree required; Master’s degree preferred.
- Knowledge in ERP systems is a plus.
- Knowledge of marketing and sales is a plus.
Benefits
- Comprehensive health and wellness benefits designed to support your overall well-being.
- Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
- Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
- Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
- Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
- Comprehensive support for international relocations and permanent residency processes.
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