Hybrid Senior Marketing Manager

at Black & Veatch

• Job title: Senior Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Overland Park, United States

About the role

• Senior Marketing Manager leading integrated marketing strategy for Black & Veatch's Public Agencies & Utilities client segment. Focused on water leadership and adjacent emerging needs with cross-functional collaboration.

Responsibilities

• Leads integrated marketing strategy, planning, and execution for the Black & Veatch Public Agencies & Utilities (PAU) client segment
• Ensures that marketing efforts elevate BV’s water leadership and create demand across adjacent and emerging PAU needs
• Serves as the primary marketing partner to PAU leadership and collaborates closely with sales, pursuits, regional account leaders, segment and solution marketing leadership, external communications and marketing communications
• Converts PAU segment business and water solution strategies into actionable marketing strategies and plans that expand reach within current markets and accelerate growth into new geographies and sub‑segments
• Develops and maintains client-type value propositions
• Conducts ongoing market, client and competitive research specific to public agencies, municipal utilities, and the broader water sector
• Designs, builds and manages integrated marketing campaigns (planned and ad‑hoc) including content marketing and digital campaigns
• Develops clear, compelling messaging frameworks
• Identifies, evaluates, plans, manages and fulfills event, sponsorship, association, and advertising opportunities
• Ensures brand management during tactical execution of all client facing marketing efforts
• Plans, schedules, manages and promotes content through social media channels
• Plans and actively manages budgets against all marketing plan deliverables
• Establishes and tracks KPIs for all PAU-focused marketing campaigns and initiatives

Requirements

• 10+ years of related marketing experience, ideally in B2B, professional services, infrastructure, or solution‑based industries
• Experience with or familiarity with the water industry or public‑sector environments such as public agencies, municipalities, or utilities
• Demonstrated ability to develop and execute integrated marketing plans, campaigns, and content across multiple channels
• Strong skills in project management, coordination, and delivering marketing initiatives end‑to‑end
• Ability to collaborate effectively with cross‑functional teams
• 15+ years of marketing experience in corporate and/or agency environments in complex B2B or services industries
• Deep familiarity with the water industry, public sector markets, municipal utilities, or public infrastructure environments
• Strong messaging and writing skills, with ability to translate technical content into compelling client‑ready narratives
• Demonstrated success developing integrated marketing strategies and campaigns that drive measurable demand and pipeline impact
• Acumen in digital marketing and storytelling across channels, content marketing, discoverability strategies, and paid and organic tactics for engagement and pipeline generation
• Proficiency in demand generation, KPI tracking, and marketing analytics; ability to make data‑driven optimization decisions
• Strong project management and organizational skills, with experience managing budgets, timelines, and external resources
• Experience with events, sponsorships, associations, and industry partnerships in water, infrastructure or public-sector spaces
• Experience in demand generation and account-based marketing
• Demonstrates the ability to work independently with minimal supervision, aligned with team strategy and goals to drive results
• Has a progressive understanding of how automation, machine learning and AI can improve efficiency, targeting and marketing efficacy

Benefits

• Health insurance
• 401K match
• Benefits that start day 1
• Flexible work schedules
• Paid vacation and holiday time
• Sick time and dependent sick time
• Company-matched 401k plan
• Adoption reimbursement
• Tuition reimbursement
• Vendor discounts
• Employment referral program
• AD&D insurance
• Pre-taxed accounts
• Voluntary legal plan
• B&V Credit Union
• Performance-based bonus program
• Employee ownership via ESOP