Hybrid Sales Representative promoting biopharma products through multiple engagement channels. Engaging healthcare professionals to maximize product potential and meet sales goals.
EC
Hybrid Account Director, Trade Communications – Activations, Oil & Gas
Posted last week
About the role
- Account Director leading trade communications strategy and activation for an oil & gas brand. Building client relationships and managing operations for impactful trade programs.
Responsibilities
- **Key Responsibilities**
- **Strategic Leadership**
- Shape the trade communications strategy across distributors, workshops, retailers, fleets, and OEM partners.
- Convert product and brand strategies into clear, compelling trade narratives and toolkits.
- Demonstrate agility and independent judgement when advising clients on communication choices that strengthen commercial outcomes.
- **Content & Materials Development**
- Oversee development of sell-in decks, product guides, POSM, mechanic toolkits, retail comms, and distributor enablement materials.
- Ensure information is technically accurate, market-relevant, and simple for trade partners to use.
- Drive efficiency in workflows, ensuring briefs, creative direction, and production move swiftly and with quality.
- **Trade Activations & Events**
- Design and deliver trade activations such as mechanic engagement programs, partner summits, loyalty campaigns, and motorsport-linked experiences.
- Ensure operational excellence: planning, budgeting, logistics, and on-ground execution.
- Work with channel sales teams to integrate activations seamlessly into commercial plans.
- **Client Relationship Management**
- Build strong, trusted relationships through clarity, responsiveness, and reliability.
- Position the team as solution partners — not just a servicing function — by anticipating issues and offering practical, commercial answers.
- Act as the senior escalation point, maintaining stakeholder alignment across brand, technical, sales, retail, and partner teams.
- **Performance & Operations**
- Track KPIs for communications and activation effectiveness; turn insights into actionable improvements.
- Drive disciplined financial management: forecasting, budget stewardship, and profitability.
- Maintain operational control across timelines, approvals, compliance, and asset quality.
Requirements
- **Traits & Mindsets**
- Agile: Adjusts quickly to changing client needs, business priorities, or market shifts.
- Efficient: Streamlines processes, removes clutter, and keeps projects moving without drama.
- Independent: Operates with minimal supervision; confident in decision-making and prioritisation.
- Problem Solver: Sees beyond tasks to diagnose root issues and present solutions.
- Relationship Builder: Instantly builds credibility, trust, and partnership with clients and internal teams.
- Commercially Sharp: Understands how trade communications influence revenue, loyalty, and channel performance.
- Calm Under Pressure: Maintains focus and good judgment in high-stakes or fast-moving situations.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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