Sales Representative for contract maintenance programs and parts sales at Crown Equipment Corporation. Pursuing new business and developing key accounts in assigned territory with focus on B2B relationships.
EC
Hybrid Account Director, Trade Communications – Activations, Oil & Gas
Posted last month
About the role
- Account Director leading trade communications strategy and activation for an oil & gas brand. Building client relationships and managing operations for impactful trade programs.
Responsibilities
- **Key Responsibilities**
- **Strategic Leadership**
- Shape the trade communications strategy across distributors, workshops, retailers, fleets, and OEM partners.
- Convert product and brand strategies into clear, compelling trade narratives and toolkits.
- Demonstrate agility and independent judgement when advising clients on communication choices that strengthen commercial outcomes.
- **Content & Materials Development**
- Oversee development of sell-in decks, product guides, POSM, mechanic toolkits, retail comms, and distributor enablement materials.
- Ensure information is technically accurate, market-relevant, and simple for trade partners to use.
- Drive efficiency in workflows, ensuring briefs, creative direction, and production move swiftly and with quality.
- **Trade Activations & Events**
- Design and deliver trade activations such as mechanic engagement programs, partner summits, loyalty campaigns, and motorsport-linked experiences.
- Ensure operational excellence: planning, budgeting, logistics, and on-ground execution.
- Work with channel sales teams to integrate activations seamlessly into commercial plans.
- **Client Relationship Management**
- Build strong, trusted relationships through clarity, responsiveness, and reliability.
- Position the team as solution partners — not just a servicing function — by anticipating issues and offering practical, commercial answers.
- Act as the senior escalation point, maintaining stakeholder alignment across brand, technical, sales, retail, and partner teams.
- **Performance & Operations**
- Track KPIs for communications and activation effectiveness; turn insights into actionable improvements.
- Drive disciplined financial management: forecasting, budget stewardship, and profitability.
- Maintain operational control across timelines, approvals, compliance, and asset quality.
Requirements
- **Traits & Mindsets**
- Agile: Adjusts quickly to changing client needs, business priorities, or market shifts.
- Efficient: Streamlines processes, removes clutter, and keeps projects moving without drama.
- Independent: Operates with minimal supervision; confident in decision-making and prioritisation.
- Problem Solver: Sees beyond tasks to diagnose root issues and present solutions.
- Relationship Builder: Instantly builds credibility, trust, and partnership with clients and internal teams.
- Commercially Sharp: Understands how trade communications influence revenue, loyalty, and channel performance.
- Calm Under Pressure: Maintains focus and good judgment in high-stakes or fast-moving situations.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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