B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Marketing Operations Manager managing marketing technology ecosystem for healthcare solutions. Ensures data processes and sales alignment for effective revenue growth.
Responsibilities
- Own the entire marketing technology ecosystem
- Ensure infrastructure, data, processes, and reporting run seamlessly
- Manage Salesforce Account Engagement administration and data governance
- Build scalable processes to enhance data integrity
- Partner with Sales Ops to optimize lead flow
- Serve as primary administrator for Salesforce Pardot/Account Engagement
- Oversee marketing database governance
- Develop lead scoring and grading models
- Lead the campaign operations framework for attribution and optimization
- Build and maintain dashboards for funnel conversion and reporting
Requirements
- BS Degree or higher in Marketing, Business, Analytics, Communications, or related field
- 7–10+ years of progressive experience in Marketing Operations, Revenue Operations, or related roles
- Advanced expertise in Salesforce and Account Engagement (Pardot) required
- Certification preferred
- Strong background in campaign management, data governance, reporting, and process optimization
- Experience managing MarTech platforms including 6sense, Google Analytics, CMS tools, scheduling systems, and reporting tools preferred
- Healthcare IT or B2B technology experience preferred
- Demonstrated experience leading and developing teams
Benefits
- Medical, Dental, and Vision benefits
- Employer-paid Life and LTD
- 401k w/ matching – once eligibility is met
- Work/life balance
- Paid Volunteer Program
- Flexible working hours
- Generous FTO
- Remote work options
- Employee Discounts
- Parental Leave
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