About the role
- Demand Generation Marketer leading and executing multi-channel demand generation campaigns to drive pipeline growth and revenue for our B2B business. Collaborating with product marketing and establishing content marketing studio.
Responsibilities
- Build the foundation for a scalable, high-impact content marketing studio—including editorial strategy, governance, resourcing, and workflows
- Develop an integrated content roadmap (reports, blogs, video, podcasts, guides, case studies) that supports demand gen goals and brand storytelling across regions
- Partner with product marketing to translate product value propositions and differentiators into compelling customer-facing narratives and assets
- Ensure consistency in messaging across demand gen campaigns, sales collateral, and customer touchpoints while tailoring content for local markets
- Establish KPIs for content effectiveness (engagement, conversion, influence on pipeline) and use insights to refine editorial priorities
- Elevate Datasite’s market authority by creating content that positions the company as a trusted voice in M&A, financial services, and SaaS innovation
- Develop and execute comprehensive demand generation strategies aligned with overall business objectives
- Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events
- Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs
- Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals
- Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
- Manage and allocate marketing budgets effectively to maximize ROI.
Requirements
- 10+ years of experience in B2B demand generation marketing
- Strong background in product marketing or translating complex products into clear, compelling stories
- Proven track record of driving pipeline growth and revenue
- Strong understanding of funnel marketing, marketing automation platforms and CRM systems
- Experience with data-driven marketing and analytics
- Excellent communication and presentation skills
- Ability to collaborate effectively with cross-functional teams
- Able to be hands-on and independent when appropriate.
- Preferred Experience in technology or SaaS companies
- Experience in driving demand for B2B financial companies, including mergers and acquisitions.
- Knowledge of ABM (Account-Based Marketing) strategies
- Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++).
Benefits
- health insurance (medical, dental, vision)
- a retirement savings plan
- paid time off
- other employee benefits
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
CRM Campaign Manager at home24 driving engagement and revenue through impactful CRM campaigns. Managing newsletters, customer journeys, and data analysis to optimize performance in e - commerce.
Senior Paid Search Manager driving Search efforts in the NAM region for Workday. Responsible for budget allocation, campaign optimization, and strategic partnerships to achieve targets.
Demand Generation Manager overseeing end - to - end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
Head of Performance Marketing responsible for scaling E - Commerce efforts in the beauty sector. Leading a team to optimize performance across various channels including Meta, TikTok, and Google.
Dutch Google Ads Specialist focusing on client onboarding and performance optimization for Google Ads in a hybrid role. Seeking Dutch - speaking professionals with sales or marketing experience.
Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
Digital Growth Lead responsible for managing e - commerce growth and sales strategies at a consumer goods startup. Focused on performance and digital channel profitability with mentorship responsibilities.
Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
Performance Marketing Manager responsible for managing and optimizing client marketing strategies and campaigns. Focus on measurable results and creative partnerships with diverse clients.