Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing.
With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data.
Founded in 2011 with the mission to reinvent the agency model, we combine 500+ in-house digital experts with a global, on-demand network of marketing specialists.
This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.
Part of the Croud Group, which also includes luxury specialists VERB Brands and social-first agency Born Social, Croud is proud to partner with leading global brands, including Audible, Vans, IWG, and AllSaints.
Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.
Follow us on Twitter and Instagram for an insight into our world: http://twitter.com/CroudMarketing
https://www.instagram.com/croudmarketing/
'Like'​ us on Facebook for news, information and discussion: http://www.facebook.com/CroudMarketing
We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Croud

account-executive

Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing. Founded in 2011, the agency combines a team of over 500 in-house digital experts with a global network of marketing specialists to deliver brand planning, strategy, integrated media, social, creative, and data-driven solutions. Croud's agile and scalable model enables them to deeply understand client needs and deliver incremental growth. Part of the Croud Group, Croud partners with leading global brands such as Audible, Vans, IWG, and AllSaints, aiming to unlock potential and make a positive impact on people, planet, and communities through their innovative approach.

Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing. With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data.

Founded in 2011 with the mission to reinvent the agency model, we combine 500+ in-house digital experts with a global, on-demand network of marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.

Part of the Croud Group, which also includes luxury specialists VERB Brands and social-first agency Born Social, Croud is proud to partner with leading global brands, including Audible, Vans, IWG, and AllSaints.

Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.

Follow us on Twitter and Instagram for an insight into our world: http://twitter.com/CroudMarketing
https://www.instagram.com/croudmarketing/

'Like'​ us on Facebook for news, information and discussion: http://www.facebook.com/CroudMarketing

We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

• The Retail Media Account Director is a senior leadership role responsible for a dedicated team and a portfolio of key client accounts.
• Act as a senior strategic lead, developing strong client relationships and ensuring the successful delivery of all Retail Media activity.
• Pivotal in bridging senior leadership with the delivery team, requiring a strong commercial focus and ability to manage client P&Ls effectively.
• Lead and mentor a team of Senior Managers, Managers, and Executives, ensuring their professional development and managing resource allocation.
• Maintain commercial awareness of your team and clients with a focus on costs and revenue to ensure profitable delivery.
• Ensure effective cross-channel workflows are implemented and followed.
• Contribute to the development of Croud’s Retail Media proposition, helping to shape our service offering.
• Manage your direct reports, including their ongoing development and training needs.
• Act as a motivator and leader, fostering a positive and high-performing team culture.

Retail Media Account Director

Retail Media Account Director leading client accounts and delivering Retail Media activities at Croud. Responsible for team mentorship and maintaining key client relationships.

account-manager

• Lead Marketplace Strategy and Execution to drive client profit, including the implementation of Account Development Plans and innovation of new ideas- spanning many platforms and retailers including Amazon, Walmart, Target, Tesco, Sainsburys, Ulta, Boots, Carrefour, and more.
• Oversee Client Account Setup and Management across both Vendor and Seller models, ensuring best practices are followed for tasks like Brand Registry, PDP optimisation, and inventory management.
• Direct Daily Operations and Performance for your team's client portfolio, including optimisation activities, managing client budgets for maximum efficiency, and driving innovation.
• Drive Overall Team Performance to meet and exceed monthly margin and incremental revenue targets.
• Provide technical guidance to your team and ensure accurate daily time journaling.
• Ensure the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions.
• Guarantee that all client reports and deliverables are completed accurately and delivered on time by your team.
• Champion the sharing of learnings with the wider Retail Media, Paid Media, and Analytics teams to improve cross-channel performance.
• Analyse complex data sets to identify strategic opportunities and provide actionable recommendations to clients.
• Play an active role in defining Retail Media best practice and creating scalable processes to improve team efficiency.
• Innovate new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap.
• Stay up to date with new market tools and Retail Media opportunities, sharing knowledge and driving adoption within the wider team.
• Advocate for knowledge sharing and drive the delivery of cross-channel processes and tools.
• Have direct line management of Retail Media Executives and Managers, leading their development through regular 1:1s and performance reviews.
• Provide direction and guidance to your team to ensure the highest standards of communication and client service are maintained.
• Mentor new team members to help them become operational in their roles quickly and efficiently.
• Contribute to the new business process and oversee the delivery of sales support from the team when required.

Senior Account Manager, Retail Media

Retail Media Senior Account Manager leading strategy and execution for major client accounts. Overseeing a dedicated team while driving operational excellence and client relationship management.

• Lead Marketplace Strategy and Execution to drive client profit, including the implementation of Account Development Plans and innovation of new ideas- spanning many platforms and retailers including Amazon, Walmart, Target, Tesco, Sainsburys, Ulta, Boots, Carrefour, and more.
• Oversee Client Account Setup and Management across both Vendor and Seller models, ensuring best practices are followed for tasks like Brand Registry, PDP optimisation, and inventory management.
• Direct Daily Operations and Performance for your team's client portfolio, including optimisation activities, managing client budgets for maximum efficiency, and driving innovation.
• Drive Overall Team Performance to meet and exceed monthly margin and incremental revenue targets.
• Ensure Operational Excellence by providing technical guidance to your team and ensuring accurate daily time journaling.
• Ensure the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions.
• Guarantee that all client reports and deliverables are completed accurately and delivered on time by your team.
• Champion the sharing of learnings with the wider Retail Media, Paid Media, and Analytics teams to improve cross-channel performance.
• Analyse complex data sets to identify strategic opportunities and provide actionable recommendations to clients.
• Define Retail Media best practice and create scalable processes to improve team efficiency.
• Innovate new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap.
• Stay up to date with new market tools and Retail Media opportunities, sharing knowledge and driving adoption within the wider team.
• Advocate for knowledge sharing and drive the delivery of cross-channel processes and tools.
• Maintain direct line management of Retail Media Executives and Managers, leading their development through regular 1:1s and performance reviews.
• Provide direction and guidance to your team to ensure the highest standards of communication and client service are maintained.
• Mentor new team members to help them become operational in their roles quickly and efficiently.
• Contribute to the new business process and oversee the delivery of sales support from the team when required.

Retail Media Senior Account Manager leading client accounts at Croud, driving strategy and operational excellence in digital marketing. Overseeing team performance and ensuring best practices across platforms.

director

• Oversee and develop a team of 3-5 retail media specialists, including both endemic platform experts (Amazon Sponsored Ads, Walmart Connect, Roundel Media Studio, etc.) and retail media-focused programmatic specialists
• Act as a player-coach: willing and capable to be hands-on when needed, but primarily focused on coaching, developing, and elevating team capabilities
• Manage team towards internal operational targets and profitability metrics
• Responsible for hiring and onboarding new retail media team members
• Foster a culture of continuous learning and innovation within the retail media practice
• Serve as the day-to-day lead, mapped to senior retail media client stakeholders, working in partnership with holistic leadership teams (Client Leads and Account Directors)
• Develop deep expertise in clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies
• Lead the development of integrated retail media strategies that span endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, etc.) and retail-focused programmatic activation (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
• Proactively create and deliver performance forecasts, budget recommendations, and strategic initiatives to meet and exceed client KPIs
• Collaborate with analytics teams (internal and client) on measurement including incrementality testing, closed-loop attribution, and retail media lift studies, bringing knowledge of partner and platform-specific analytic offerings to the conversation (Amazon Marketing Cloud, Walmart Luminate, etc.)
• Stay at the forefront of retail media innovation and ensure clients benefit from emerging opportunities across the retail media ecosystem
• Support team members to ensure flawless campaign execution and operational delivery against client and internal KPIs
• Lead the development of best practices, processes, and institutional knowledge for retail media activation
• Evaluate, recommend, and implement retail media management platforms and tools (Pacvue, Skai, Stackline, etc.) to enhance team efficiency and client outcomes
• Partner with cross-functional teams (Analytics, Strategy, Creative) to deliver comprehensive retail media solutions
• Play a key role in building and scaling Croud's retail media practice as a strategic differentiator
• Contribute to new business efforts through prospect account audits, capability presentations, and strategic recommendations
• Develop thought leadership content including case studies, POVs, and insights that establish Croud's retail media expertise
• Identify and evaluate emerging retail media platforms, technologies, and partners
• Collaborate with leadership to define retail media service offerings, pricing models, and go-to-market strategies.

Associate Director, Retail Media

Associate Director leading retail media teams with expertise across endemic platforms at Croud. Focused on innovation and client performance within the retail media landscape.

Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing. With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data. Founded in 2011 with the mission to reinvent the agency model, we combine 500+ in-house digital experts with a global, on-demand network of marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth. Part of the Croud Group, which also includes luxury specialists VERB Brands and social-first agency Born Social, Croud is proud to partner with leading global brands, including Audible, Vans, IWG, and AllSaints. Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information. Follow us on Twitter and Instagram for an insight into our world: http://twitter.com/CroudMarketing https://www.instagram.com/croudmarketing/ 'Like'​ us on Facebook for news, information and discussion: http://www.facebook.com/CroudMarketing We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Croud

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Retail Media Account Director

Croud

Senior Account Manager, Retail Media

Croud

Senior Account Manager, Retail Media

Croud

Associate Director, Retail Media

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