Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
About the role
- PPC Strategy Director leading Paid Media strategy for Croud's significant financial services clients. Driving innovation, mentoring teams, and bringing measurable business impact.
Responsibilities
- Lead PPC strategy for a collection of high-profile clients
- Present results and strategic direction to senior stakeholders and C-Suite
- Collaborate with client teams, analytics, and data science to build a cohesive performance-focused roadmap with measurement at the centre
- Partner with Google, Microsoft, and other platforms to ensure tailored solutions
- Drive internal thought leadership, best practice adoption, and innovation within the PPC team
- Play a key role in new business, from pitch strategy to case studies
- Mentor and manage PPC team members; ensure strong performance and utilisation
- Maintain operational rigour, including accurate forecasting and revenue tracking
Requirements
- Extensive hands-on experience in PPC strategy for large-scale, complex accounts
- Proven ability to lead high-performing teams and develop client relationships at a senior level
- Proven ability to lead discussions and present articulate ideas, underpinned by strong commercial acumen.
- Deep knowledge of automation, bidding strategies, audience/data integration, and end-to-end measurement
- Ability to lead cross-channel thinking and work closely with other departments
- Strong communication, leadership, and project management skills
- Exposure to other paid channels (Social, Programmatic, etc.)
- Experience contributing to agency marketing efforts through thought leadership and proprietary tool development
- Experience working in or with highly regulated sectors (ideally financial services)
- Confident and experienced at presenting to C-Suite.
Benefits
- Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
- Croud offers a clear path to progression for all members of staff.
- We are committed to offering development opportunities alongside a support system of regular performance reviews.
- The opportunities are endless!
- On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- IPA Membership
- Peer to peer recognition scheme 'Bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Job title
Job type
Experience level
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Degree requirement
Location requirements
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