Expert Analyst supporting decarbonization strategy and policy initiatives at PG&E. Collaborating with internal teams and external stakeholders to align on energy transition goals.
About the role
- Lead Analyst implementing analytics solutions and measurement strategies for Croud's clients. Collaborating with channel specialists to optimize performance metrics and drive growth.
Responsibilities
- Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.
- Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web.
- Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.
- Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions.
- Participate in client presentations and reporting.
- Manage attribution analysis and customer journey reporting using established frameworks and tools.
- Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality.
- Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.
- Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.
Requirements
- 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.
- Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
- Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
- Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
- Demonstrated experience working within CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Punchh, Pardot, Mailchimp, etc.
- Demonstrated experience implementing A/B testing methodologies.
- Familiarity with Conversion Rate Optimization (CRO) best practices and technology.
- Proven track record of working to and meeting deadlines.
- Proven time management skills and ability to manage tasks simultaneously.
- A mathematical and analytical mind.
- Strong communication, organization, and presentation skills.
- Experience working in teams to meet a common goal.
- Desirable: Previous agency experience.
- Experience working in Adobe Analytics.
- Experience working in VWO and/or Optimizely.
- Experience with advanced attribution modeling.
- Knowledge of SQL or Python for deeper data manipulation.
Benefits
- PTO/ Vacation: 20 days vacation a year
- 12 public holidays observed
- Sick Days: 7 days annually
- Summer Fridays: Early finishes from Memorial Day to Labor Day
- Bereavement Leave: Paid time off for personal loss
- 401(k) Savings Plan
- Sales commission with pitch opportunities
- Recruitment referral bonus
- Full Paid Medical Insurance for Employee Only (including dental and vision)
- Dependent contribution to Medical, dental and vision coverage
- Employer paid life insurance coverage
- Monthly gym membership stipend
- Access to personalized health guidance via Health Advocate
- Hybrid workspace support - home office setup is provided
- Agile working policy
- Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
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