Hybrid Director, Brand Marketing

at Arketa

• Job title: Director, Brand Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $140,000 - $170,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Brand Marketing leading strategy and storytelling at Arketa. Elevating brand presence and consistency across wellness and creator economy touchpoints.

Responsibilities

• Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
• Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
• Create messaging frameworks that enable consistent storytelling across teams and platforms.
• Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
• Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
• Ensure creative quality, coherence, and alignment with brand guidelines.
• Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
• Build a storytelling engine that positions Arketa as a leader in the business of wellness.
• Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
• Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
• Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
• Lead brand-driven partnerships with creators, vendors, and wellness organizations.
• Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.
• Collaborate closely with Demand Generation to align brand and performance strategies.
• Work with Product Marketing on category creation, launches, and GTM storytelling.
• Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.

Requirements

• 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
• Proven track record building and scaling a brand through high-impact storytelling and campaigns.
• Strong creative instincts with the ability to brief, guide, and evaluate creative work.
• Experience leading brand-level campaigns that drive measurable awareness and affinity.
• Exceptional written and verbal storytelling skills.
• Experience managing agencies, vendors, and internal teams.
• Deep understanding of social, digital, content, and video ecosystems.
• Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
• Thrives in fast-paced, high-growth environments where experimentation is encouraged.

Benefits

• Competitive Salary, Stock Options, and Performance-based Bonuses
• Comprehensive Medical, Vision and Dental Insurance
• Unlimited PTO
• Annual Company Offsites
• Wellness Reimbursement
• Catered Lunches/Snacks in NY
• Ownership and Opportunity for Advancement