Revenue Operations Analyst enhancing data and processes to optimize go - to - market strategy at Phocas. Collaboration across teams to boost customer retention and drive operational excellence.
About the role
- CRO Specialist (Junior) enhancing digital marketing performance in hybrid settings at Araby Brand. Focused on user behavior analysis and A/B testing for client success.
Responsibilities
- Conduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify friction points.
- Analyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar).
- Perform Message Match audits to ensure ad copy aligns with the website content.
- Analyze conversion funnels in Google Analytics 4 to identify exactly where users are dropping off and discover underperforming segments.
- Gather qualitative data from customer surveys and reviews to understand the "Why" behind the "What."
- Assist in prioritizing test ideas using scoring frameworks like ICE & PIE to ensure we focus on the opportunities with the highest potential impact on revenue.
- Assist in formulating strong, data backed hypotheses for A/B tests.
- Set up and launch A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platforms.
- Monitor live tests to ensure data accuracy and statistical significance.
- Create clear, actionable reports summarizing audit findings and test results.
- Translate complex data into simple insights for our clients.
Requirements
- Experience: 1-2 years of experience in Digital Marketing, Data Analysis, or UX Research.
- Analytical Mindset: You are comfortable working with numbers and Excel & Google Sheets, You know the difference between a hunch and a fact.
- Tool Proficiency: Good understanding of Google Analytics 4 and funnel analysis. Experience with heatmap tools Clarity & Hotjar is essential.
- Basic Technical Skills: Basic understanding of HTML & CSS is highly preferred (you need to know how to inspect an element or change a button color).****
Benefits
- Learning Opportunities: Receive mentorship from industry experts and grow your skills in performance marketing.
- Collaborative Team: Work alongside a passionate, supportive, and talented group of marketers.
- Career Growth: Be part of a company that invests in your professional development and opens doors to advancement.
- Impactful Work: Contribute to campaigns that drive real results for businesses across the region.
- Flexible Environment: We support a healthy work-life balance, offering remote and hybrid working options.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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