CRM Project Specialist leading design and implementation of strategic growth initiatives in Mexico City. Focused on enhancing customer journey and maximizing business value through data-driven approach.
Responsibilities
Lead CRM projects through all phases: Definition, Measurement, Analysis, Implementation, and Control.
This includes hands-on campaign execution, rigorous A/B testing, and the technical implementation of automated communication flows.
Monitor and optimize key performance indicators such as LTV (Lifetime Value), GMV, and Profitability.
Utilize SQL to segment audiences, build deep-dive reports, and identify behavioral insights that inform strategy.
Design scalable processes for automated customer journeys and lifecycle management.
Work closely with Marketing, Product, and Credit teams to ensure seamless execution of complex customer communications.
Requirements
Experience: 2+ years of experience in CRM, Growth, Product or Data Marketing, preferably in Startups/Fintech.
Technical Skills: Basic SQL skills.
Advanced Excel.
Experience with CRM automation tools.
Understanding of Growth metrics.
Soft Skills: Process-oriented.
Results-driven.
Analytical mindset.
Excellent project management skills.
Academic background (studies or certifications) Bachelor’s degree in Industrial Engineering, Marketing (Data-Oriented), Economics, Actuarial Sciences or related quantitative fields.
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