Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- VP of Demand Generation driving pipeline strategy for Affinity, a relationship intelligence CRM platform. Leading campaigns and scaling team efforts for predictable revenue growth.
Responsibilities
- Architect and execute comprehensive demand generation strategy driving efficient pipeline growth
- Deploy AI and automation to deliver hyper-personalized campaigns at scale across multiple channels
- Leverage predictive analytics and account scoring and industry data to identify high-value opportunities and optimize resource allocation
- Partner with Sales leaders to establish account planning playbooks driving coordinated land-and-expand motions
- Oversee integrated campaigns across paid media, SEO/AEO, field events, ecosystem partnerships, and lifecycle programs
- Drive sophisticated ABM using trigger-based messaging, and account-level personalization, and truly custom strategies for our largest potential accounts
- Build predictable pipeline models with clear accountability to marketing-sourced pipeline and revenue
- Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices
- Develop and manage budget with rigorous focus on spend-to-pipeline and CAC efficiency
Requirements
- 10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARR
- Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles
- Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred
- Deep expertise in modern demand generation: ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization
- Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools
- Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation
- Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies
- Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting
- Highly analytical and data-driven—use metrics to guide strategy, forecast performance, and optimize programs
- AI-forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution
- Player/coach mentality with ability to build, coach, and retain high-performing teams
- Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies
- Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership.
Benefits
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
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