Qualitätsmanager at regiocom managing quality standards and monitoring in the telecommunications sector. Collaborating with teams to enhance customer satisfaction and performance metrics.
About the role
- Manager DTC Retail Traffic overseeing traffic-driving strategies across adidas DTC stores in North America. Collaborating with multiple teams to enhance retail performance and visibility.
Responsibilities
- Support the execution and optimization of traffic-driving strategies across adidas Direct-to-Consumer (DTC) stores in North America
- Execute seasonal and always-on traffic-driving tactics in alignment with the overarching North America strategy
- Support development of door-level traffic plans using insights from membership, CRM, and store segmentation data
- Collaborate with CRM and Membership teams to align localized communications with broader messaging and promotions
- Partner with external mall operators to identify and activate localized marketing opportunities (e.g., digital screens, directories, influencer events)
- Provide input on creative CRM briefs to ensure relevance and impact at the store level
- Support retail SEO initiatives by managing local listings and implementing enhancements to increase store visibility across platforms (e.g., Google Business, Yelp)
- Track and report traffic-driving performance using dashboards and KPI frameworks; identify performance gaps and propose optimizations
- Coordinate with field teams, store managers, and regional directors to ensure alignment and visibility on local traffic-driving plans
- Assist in gathering market-level insights and competitor intelligence to inform local marketing strategies
- Support test-and-learn pilots in specific markets to evaluate new traffic-driving levers and report results to senior leadership
Requirements
- Bachelor’s degree in marketing, Business Administration, Retail Management, or related field
- Minimum 3-5 years of experience in retail marketing, brand activation or related roles
- Experience supporting retail or physical store locations in a preferred multi-unit environment
- Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts
- Ability to travel up to 20% of the time
- Solid understanding of retail traffic-driving strategies, local marketing, and CRM principles
- Strong project management skills with the ability to manage multiple campaigns and stakeholder groups
- Ability to synthesize data and draw actionable insights to improve traffic and conversion
- Familiarity with SEO best practices and local listing optimization (Google My Business, Yelp, Apple Maps)
- Comfortable with reporting tools and dashboards (e.g., Excel, Power BI, Google Analytics)
- Strong attention to detail and ability to localize campaigns effectively
Benefits
- Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
- Dental, vision, prescription drug coverage
- Adoption, with surrogate and fertility support
- Short and long-term disability
- Basic life and AD&D insurance, which can be supplemented with employee-paid coverage
- 401k plan and Stock Purchase Plan with employer match
- Education assistance
- Generous Leave policies including 12 weeks of paid parental leave
- Annual bonus based on company and personal performance
- Prorated flexible time off in the amount of .4388 hours per day that increases with years of service
- Twelve paid holidays throughout the calendar year
- Service Time Off during milestone years
- Hybrid work policy requiring attendance in the office Monday through Thursday, with flexibility to work remotely on Friday
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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