About the role

Manager DTC Retail Traffic overseeing traffic-driving strategies across adidas DTC stores in North America. Collaborating with multiple teams to enhance retail performance and visibility.

Responsibilities

Support the execution and optimization of traffic-driving strategies across adidas Direct-to-Consumer (DTC) stores in North America
Execute seasonal and always-on traffic-driving tactics in alignment with the overarching North America strategy
Support development of door-level traffic plans using insights from membership, CRM, and store segmentation data
Collaborate with CRM and Membership teams to align localized communications with broader messaging and promotions
Partner with external mall operators to identify and activate localized marketing opportunities (e.g., digital screens, directories, influencer events)
Provide input on creative CRM briefs to ensure relevance and impact at the store level
Support retail SEO initiatives by managing local listings and implementing enhancements to increase store visibility across platforms (e.g., Google Business, Yelp)
Track and report traffic-driving performance using dashboards and KPI frameworks; identify performance gaps and propose optimizations
Coordinate with field teams, store managers, and regional directors to ensure alignment and visibility on local traffic-driving plans
Assist in gathering market-level insights and competitor intelligence to inform local marketing strategies
Support test-and-learn pilots in specific markets to evaluate new traffic-driving levers and report results to senior leadership

Bachelor’s degree in marketing, Business Administration, Retail Management, or related field
Minimum 3-5 years of experience in retail marketing, brand activation or related roles
Experience supporting retail or physical store locations in a preferred multi-unit environment
Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts
Ability to travel up to 20% of the time
Solid understanding of retail traffic-driving strategies, local marketing, and CRM principles
Strong project management skills with the ability to manage multiple campaigns and stakeholder groups
Ability to synthesize data and draw actionable insights to improve traffic and conversion
Familiarity with SEO best practices and local listing optimization (Google My Business, Yelp, Apple Maps)
Comfortable with reporting tools and dashboards (e.g., Excel, Power BI, Google Analytics)
Strong attention to detail and ability to localize campaigns effectively

Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
Dental, vision, prescription drug coverage
Adoption, with surrogate and fertility support
Short and long-term disability
Basic life and AD&D insurance, which can be supplemented with employee-paid coverage
401k plan and Stock Purchase Plan with employer match
Education assistance
Generous Leave policies including 12 weeks of paid parental leave
Annual bonus based on company and personal performance
Prorated flexible time off in the amount of .4388 hours per day that increases with years of service
Twelve paid holidays throughout the calendar year
Service Time Off during milestone years
Hybrid work policy requiring attendance in the office Monday through Thursday, with flexibility to work remotely on Friday