Paid Social Executive managing and optimizing social media paid campaigns for leading UK brands. Joining a dynamic team to support high - impact marketing initiatives and reporting.
About the role
- Team Lead Demand Generation leading digital marketing strategies and campaign optimizations for DataGuard. Mentoring team members and ensuring alignment with revenue goals in a dynamic environment.
Responsibilities
- You lead and mentor the demand generation team, setting priorities, coaching on best practices, and fostering a culture of experimentation and continuous improvement.
- You design, launch, and optimize campaigns (Google Ads, LinkedIn, email, content syndication, ABM) to drive qualified leads and generate both direct and influenced pipeline.
- You own paid media budgets, ensuring efficient spend, clear ROI, and measurable revenue contribution.
- You drive data-driven decision making by running A/B tests across ads and landing pages, applying attribution modeling, and translating performance metrics into actionable insights.
- You collaborate cross-functionally to ensure campaigns align with buyer personas and revenue goals.
- You leverage AI-first demand gen tools (e.g., ChatGPT, Jasper, Optmyzr) to enhance bidding, copywriting, creative production, reporting, and automation.
- You quickly adapt to market changes, platform updates, and data trends, consistently exploring new channels and tactics for growth.
- You provide clear reporting and insights via campaign dashboards and leadership presentations, ensuring visibility into performance and impact.
Requirements
- Degree in Marketing or a related field; Google Ads or LinkedIn certifications are a plus.
- 5+ years of proven B2B SaaS experience with measurable success in driving pipeline.
- Strong data-driven and analytical mindset.
- Hands-on knowledge of Google Ads and LinkedIn Ads in a B2B setting (SaaS experience is a plus).
- Experience with HubSpot or similar marketing automation and CRM platforms.
- Familiarity with ABM tactics such as firmographic targeting and personalized outreach is a plus.
- Strong ownership and results-oriented mindset.
- Fluent in English; additional EU languages are an advantage.
Benefits
- The right tools and resources to build and lead an ambitious, international team with diverse skill sets.
- Freedom and trust to propose and execute ideas with speed and autonomy, and the ability to make impactful decisions.
- Exposure to strategic management topics and the opportunity to contribute closely alongside leadership and executive peers.
- Rapid development opportunities, attractive performance bonuses, and the chance to strengthen leadership skills and business expertise.
- A stable, forward-looking role within a dynamic scale-up shaping the fast-growing Security & Compliance industry.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Performance Marketing Specialist optimizing campaigns in Google Ads and other platforms for over 170 countries. Developing marketing strategies for applications used by 130,000+ companies.
Director of Media and Demand Generation at Tubi leading marketing initiatives and media investment strategy. Collaborate with marketing data science teams to drive impactful campaigns across various channels.
CA
Associate Performance Media Manager overseeing paid social and search advertising for Collective Measures. Managing campaigns, optimizing strategies, and collaborating with teams for performance improvement.
Paid Social Director managing and developing a strong social team for leading brands in Denmark. Driving social media performance and strategy across platforms in a global organization.
Demand Generation Marketer leading and executing multi - channel demand generation campaigns to drive pipeline growth and revenue for our B2B business. Collaborating with product marketing and establishing content marketing studio.
Performance Marketing Specialist analyzing and optimizing Google Paid campaigns for global growth at Wati's conversational platform. Collaborating with cross - functional teams to track and report performance metrics.
Paid Media Specialist leading multichannel strategies at Tecsa Group to maximize ROI and demand generation through analytics and technical expertise.
Global Campaign Manager developing smart, impactful campaigns for TomTom's driving community. Collaborating with diverse stakeholders and leveraging data insights to enhance customer experiences.
Google Ads & Tracking Expert driving performance marketing for PYNEMA. Analyzing data and optimizing campaigns collaboratively with social media teams and clients in a hybrid role.