Hybrid Team Lead, Demand Generation

Posted 3 weeks ago

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About the role

  • You lead and mentor the demand generation team, setting priorities, coaching on best practices, and fostering a culture of experimentation and continuous improvement.
  • You design, launch, and optimize campaigns (Google Ads, LinkedIn, email, content syndication, ABM) to drive qualified leads and generate both direct and influenced pipeline.
  • You own paid media budgets, ensuring efficient spend, clear ROI, and measurable revenue contribution.
  • You drive data-driven decision making by running A/B tests across ads and landing pages, applying attribution modeling, and translating performance metrics into actionable insights.
  • You collaborate cross-functionally to ensure campaigns align with buyer personas and revenue goals.
  • You leverage AI-first demand gen tools (e.g., ChatGPT, Jasper, Optmyzr) to enhance bidding, copywriting, creative production, reporting, and automation.
  • You quickly adapt to market changes, platform updates, and data trends, consistently exploring new channels and tactics for growth.
  • You provide clear reporting and insights via campaign dashboards and leadership presentations, ensuring visibility into performance and impact.

Requirements

  • Degree in Marketing or a related field; Google Ads or LinkedIn certifications are a plus.
  • 5+ years of proven B2B SaaS experience with measurable success in driving pipeline.
  • Strong data-driven and analytical mindset.
  • Hands-on knowledge of Google Ads and LinkedIn Ads in a B2B setting (SaaS experience is a plus).
  • Experience with HubSpot or similar marketing automation and CRM platforms.
  • Familiarity with ABM tactics such as firmographic targeting and personalized outreach is a plus.
  • Strong ownership and results-oriented mindset.
  • Fluent in English; additional EU languages are an advantage.

Benefits

  • The right tools and resources to build and lead an ambitious, international team with diverse skill sets.
  • Freedom and trust to propose and execute ideas with speed and autonomy, and the ability to make impactful decisions.
  • Exposure to strategic management topics and the opportunity to contribute closely alongside leadership and executive peers.
  • Rapid development opportunities, attractive performance bonuses, and the chance to strengthen leadership skills and business expertise.
  • A stable, forward-looking role within a dynamic scale-up shaping the fast-growing Security & Compliance industry.

Job title

Team Lead, Demand Generation

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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