Digital Demand Manager executing digital growth strategies for Simpro UK and BigChange. Involves lead acquisition, campaign optimization, and collaboration with marketing teams.
About the role
- Strategic Content and Campaign Manager driving corporate brand strategies and campaign execution at Ardent Mills. Collaborates with teams to amplify brand positioning and generate demand.
Responsibilities
- Develop and execute strategic plans to protect and grow the brand while creating and executing highly impactful solution campaigns• Collaborating closely with internal stakeholders and external agencies to develop winning content that drives engagement with industry stakeholders and customers, driving awareness of the Ardent Mills brand and generating customer leads• Developing solution marketing plans including market research, positioning, value proposition and messaging that resonate with our target customers• Ability to inspire work through others by developing stimulating briefs, initiating strategic feedback and professionally demonstrating partnership when it comes to agency management• Own content and campaign analytics and reporting; working alongside agency partners to provide ROI measurement and analysis to the business• Managing multiple projects simultaneously with a high degree of independence• Develop and uphold brand policies, guidelines and standards across all initiatives for the global organization• Initiate and develop creative ideas for the corporate website, marketing campaigns and cross-channel digital platforms (social media, email, etc.)• Manage and develop one direct report and two contractors that support our overall brand and creative deliverables• Lead initiatives to improve design materials and internal processes• Work collaboratively with the VP of Marketing in the development and management of fiscal year (FY) planning and the articulation of those plans to cross-functional teams• Ensure effective and accurate management and reporting of the Marketing & Communications budget• Collaborate with the VP of Marketing on the development and continuous improvement of department scorecards, ensuring the information is pertinent, drives decision making and is accurate
Requirements
- Bachelor’s degree in marketing or related disciplines required• Minimum of 5 years of food industry and/or B2B experience• Experience with ingredient marketing and/or sales and with direct experience building and executing demand generation campaigns• Knowledge of and experience of managing corporate branding strategies and the execution of tactics to support and grow brand value internally and externally• Experience working with cross-functional teams, particularly sales, marketing and R&D• Ability to identify opportunities for improvement and drive the opportunity to completion• Excellent organizational and communication (oral and written) skills, proficiency in speaking, comprehending, reading and writing English required• Computer literacy including competency with Microsoft Office and demonstrated ability to operate complex software programs required
Benefits
- Medical, Dental and Vision Coverage• Health and Dependent Savings Accounts• Life and Disability Programs• Voluntary Benefit Programs• Company Sponsored Wellness Programs• Retirement Savings with Company Match• Team Member and Family Assistance Program (EAP)• Paid Time Off and Paid Holidays• Employee Recognition Program with Rewards (RAVE)
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