Paid Media Manager at Element Three managing digital media campaigns for clients. Collaborating with teams to optimize strategies and drive client business goals in a hybrid work environment.
About the role
- Buyer, Paid Search focusing on SEM strategies within biddable team at Crossmedia Inc. Collaborating with media planning and analytics teams while handling client contact.
Responsibilities
- Assist with the development and implement comprehensive SEM strategies to meet client objectives.
- Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
- Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
- Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
- Utilize strong analytical skills to interpret overall search performance metrics and trends.
- Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
- Implement A/B testing strategies to continuously improve ad performance and ROI.
- Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
- Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance
Requirements
- 1.5 - 2+ years experience in paid search. Digital ad agency experience.
- Hands-on Keyboard’ experience in search management platforms. Includes the following:
- Supervise the everyday performance of search engine marketing (SEM) campaigns
- Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)
- Plan, coordinate.and administer numerous presentations for your managed accounts
- Lead regular status update calls with clients to ensure optimal performance
- Provide daily, weekly, monthly and yearly reporting & analysis strategy
- Communicate key performance trends to your account lead and clients
- Conduct keyword research to drive new areas of growth for your clients
- Create effective ad copy to produce optimal click through and conversion rates
- Work closely with display and digital marketing teams on development and execution of integrated marketing plans
- Ability to established relationships with vendors (Google & MSN representatives)
- Strong organizational skills and ability to balance tight deadlines and challenges.
Benefits
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
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