Buyer, Paid Search focusing on SEM strategies within biddable team at Crossmedia Inc. Collaborating with media planning and analytics teams while handling client contact.
About the role
- Paid Media Manager at Element Three managing digital media campaigns for clients. Collaborating with teams to optimize strategies and drive client business goals in a hybrid work environment.
Responsibilities
- Buy and manage paid media across digital/traditional platforms for clients
- Influence paid media strategy across multiple campaigns, channels, and platforms to achieve business goals
- Build, optimize, and guide reporting for media campaigns for clients
- Review recent campaign performance and make optimization recommendations to a senior PMM/make optimizations based on trends you’re seeing in the data
- Collaborate with a Senior Digital Marketing Manager on a full-funnel marketing strategy for an existing client
- Identify an opportunity or gap within a current client’s media strategy and provide a comprehensive solution to the problem
- Collaborate with creatives to design and deploy campaigns that drive business results for clients
Requirements
- 2+ years of media buying/digital marketing experience and experience working in/with agencies
- Sound business acumen and client presentation skills
- A deep understanding of paid digital marketing channels, tactics, and strategies, and how they work together to provide a seamless customer experience
- Digital advertising platform and reporting experience (Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, Google Data Studio/Looker, etc.)
- A data-first mindset that emphasizes media buying to drive client business KPIs (leads, traffic, sales, etc)
- Ability to analyze and report on campaign progress and optimization recommendations
- Desire to continue paid media subject matter expertise by understanding key industry trends, and emerging technology to provide informed thought leadership POVs from E3
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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