Senior Social Media Manager developing and executing SOCi’s social media strategy and content across multiple platforms. Leading campaign planning and performance measurement for brand visibility in multi - location marketing.
About the role
- Social Media Community Manager responsible for engaging drinkers on social media for Boston Beer. Hybrid position requiring residence within commuting distance to Boston, MA.
Responsibilities
- Act as the voice of the brand on the front lines with drinkers by responding to every DM, comment, and more in real-time across platforms.
- Drive consistency of our brand voice and personality on social media by delivering quick-witted, creative, and on-brand responses (text, GIF, emoji, and more) to drinkers.
- Build long lasting drinker and fan relationships, connecting online conversations to real life activations, growing social media communities as a result.
- Develop new and innovative ways to foster conversation and engage with our brand’s communities, and work cross-functionally to design campaigns inclusive of 1:1 drinker engagement.
- Collaborate with the Social Media team on reporting across social media touchpoints.
- Work with Consumer Relations team to ensure consistent customer-facing communications across channels, drafting social media-friendly messaging for initiatives like new product launches, programs, and FAQs.
- Capture consumer insights and create weekly and monthly reports on social media community management efforts, trends and opportunities.
- Curate user generated content and support Digital Marketing team with execution of organic social media strategy and influencer programs.
- Stay versed in day-to-day social media & cultural trends and be excited and ready to engage with drinkers on those topics.
- Capitalize on live events and real-time opportunities relevant to our communities.
- Bring new ideas to the table based on insights from our community of fans.
Requirements
- 4 year/Bachelor’s degree with a focus in marketing/communications OR equivalent work experience in a related field.
- 1+ years of work experience in social media, communications or marketing, and a desire to be part of building brands’ social media presence. Experience in online community building.
- Passionate about delivering exceptional customer experiences and fostering community.
- Exceptional writing skills, and a natural conversationalist and who enjoys interacting with our fans.
- Interest in content development and desire to bring new forms of content to our drinkers as social channels evolve.
- Detail-oriented and thorough, with an interest in consistently tracking the positive impact of your efforts.
- Familiar with all social platforms, and avid user of social media personally.
- Entrepreneurially-minded, eager to learn and take on new and varied responsibilities.
- Passion for alcoholic beverage industry a plus.
- Must be available to work some off-hours and weekends.
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