Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Senior Social Media Manager developing and executing SOCi’s social media strategy and content across multiple platforms. Leading campaign planning and performance measurement for brand visibility in multi-location marketing.
Responsibilities
- Own and lead SOCi’s multi-channel social media strategy, aligning channel-level execution with company-wide business, brand, and growth priorities across LinkedIn, Instagram, Facebook, Reddit, and additional emerging platforms.
- Oversee the creation and management of quarterly social content calendars, ensuring strategic planning, high-quality copywriting, compelling visual direction, optimized publishing, and proactive community engagement.
- Set the long-term vision for social media at SOCi, identifying scalable content themes, audience growth strategies, and platform-specific approaches that reinforce SOCi’s position as an industry leader.
- Provide creative direction to designers and content contributors, ensuring all assets meet brand standards and effectively communicate key messages.
- Act as a strategic partner to Product Marketing, Demand Gen, Customer Marketing, and other cross-functional teams, translating business priorities into integrated, high-impact social campaigns.
- Own performance measurement for SOCi’s social media channels, analyzing engagement, reach, sentiment, conversion, and other KPIs to assess the effectiveness of campaigns.
- Translate data into meaningful insights and actionable recommendations, continually refining strategy to strengthen results and audience impact.
- Monitor industry trends, platform updates, competitive activity, and cultural moments to strategically position SOCi within key conversations.
- Serve as a trusted social media advisor to executive, GTM, and partner stakeholders, consulting on thought leadership, executive presence, and modern best practices for social platforms.
- Continuously evaluate and refine workflows, tools, and processes to improve efficiency, creative output, and performance at scale.
- Advanced knowledge of social media best practices and platform algorithms, with the ability to apply channel-specific optimization techniques to maximize reach, engagement, and performance.
- Hands-on proficiency with social content creation and publishing tools, including Canva and enterprise-level social media management and scheduling platforms (e.g., SOCi).
Requirements
- 5+ years demonstrated experience in developing and executing social media strategies for B2B or SaaS brands.
- Proven success owning social media strategy end-to-end, with a portfolio demonstrating strategic thinking, creative execution, and measurable performance outcomes.
- Deep expertise in major social platforms and analytics tools, with the ability to synthesize data into strategic, executive-ready insights.
- Experience leading creative workflows and influencing cross-functional partners without direct authority.
- Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Excellent storytelling and communication skills, with experience presenting strategy and insights to leadership.
- Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
- Bachelor's degree in Communications, English, Journalism, Marketing, PR, or related field preferred.
Benefits
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
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