Senior Social Media Manager developing and executing SOCi’s social media strategy and content across multiple platforms. Leading campaign planning and performance measurement for brand visibility in multi - location marketing.
About the role
- Social Media Intern assisting in marketing efforts for Benco Dental. Drafting posts, monitoring channels, and supporting social campaigns.
Responsibilities
- Draft short form copy for posts that align with Bencos brand voice.
- Help source or request images, videos, and other creative assets.
- Monitor social channels for comments, messages, and mentions and relay updates to the team as needed.
- Help maintain brand consistency across all platforms.
- Support social campaigns for key categories (Consumables, Equipment, Field Services, Practice Solutions, Design, etc.).
- Contribute to content calendars, post grids, and simple briefs for launches and initiatives.
- Conduct basic research on competitor and industry social activity to spot trends and ideas.
- Pull metrics such as impressions, reach, engagement, clicks, and followers from platforms and/or Sprout.
- Help update simple dashboards and summarize performance highlights.
- Track emerging formats, platform updates, and best practicesand share ideas we can test on Benco channels.
- Pitch ideas and support other digital marketing projects as needed.
Requirements
- Must be currently enrolled in an undergraduate or graduate program in Marketing, Communications, Business, Journalism, Graphic Design, or related field at the time of internship.
- Ability to work 16 hours per week
- Must be local to the Pittston, PA area to work onsite
Benefits
- Paid-Internship
- Mentorship and Networking Opportunities
- Opportunity to Gain Valuable Work Experience and Consideration for Full-Time Employment
- Caring Family Culture Toward All Associates
- Certified as a FORTUNE Great Place to Work
- Opportunities to Build a Better Benco through Diversity and Inclusion Resource Groups
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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