Senior Social Media Manager developing and executing SOCi’s social media strategy and content across multiple platforms. Leading campaign planning and performance measurement for brand visibility in multi - location marketing.
About the role
- Graphic Designer focusing on social media content for Athleta's marketing team. Responsible for designing engaging content for various social media platforms.
Responsibilities
- Design and execute engaging, social-first brand content for social media platforms (Instagram, TikTok, Pinterest, Facebook), including all static feed posts, stories, reels, videos, etc. that demonstrates an elevated, consistent brand expression
- Ensure all designed content delivers upon brief, is stylistically cohesive while staying innovative and trend-forward
- Create various, unique design concepts for internal reviews to ensure best-in-class content
- Partner, collaborate with, and take direction from the Marketing, Social, and Creative teams to develop compelling, social-first content that drives engagement
- Partner with the performance marketing team to design and optimize high-performing paid social acquisition assets, including short-form videos, animated overlays, and static variations informed by organic content performance
- Inspire and contribute to broader initiatives and seasonal conceptual work to infuse social-first tactics ensuring every moment feels authentic, noteworthy, and native to the platform
- Optimize, edit, retouch, prepare and deliver assets with accuracy and precision for multiple digital platforms
- Stay up to date with social media trends, design best practices, and emerging technologies. Present your work clearly and thoughtfully to teammates and cross-functional partners with a customer-first approach
Requirements
- 5+ years professional digital design or content creation experience within a mid-size to large-size brand
- 2-3 brand handles of content creation and curation to show breadth of work within social media specifically
- BA/BFA in Graphic Design or Communication Design is a plus
- Strong understanding of composition, visual tone, and pacing within photography, video, and motion
- Strong typographic sensibility with a keen eye for detail and consistency across a variety of visual assets
- Highly proficient in Figma and core Adobe CC programs including, but not limited to, Photoshop, Illustrator, InDesign, After Effects or Premier Pro
- Highly proficient in short-form video editing and effects as well as motions graphics
- Understands the technical aspects of designing content for social (video optimization, formats, specs, etc.)
- A sharp aesthetic sensibility with a deep passion for culture, the internet and creation
- A strong ability to manage and prioritize multiple tasks while ensuring high standards of quality and on-time delivery
- A self-starter who is willing and able to build and continuously improve upon our creative standards and processes
- A track record of partnering with creative teams to help create owned social-first moments
- Open to giving and receiving feedback as part of a culture of growth and learning
Benefits
- Health insurance
- Flexible work hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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