Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Manager leading and growing LinkedIn presence for B2B thought leadership at S&S Activewear. Evolving Instagram presence to complement core business strategies.
Responsibilities
- Own and evolve a LinkedIn-first strategy designed to grow audience size, engagement quality, and influence with B2B decision-makers.
- Establish S&S as a consistent thought leader through original posts, carousels, executive content, customer stories, case studies, UGC, and partner collaborations.
- Partner with PR and Executive Thought Leadership teams to shape and amplify executive presence on LinkedIn.
- Translate business priorities, campaigns, and insights into platform-native LinkedIn content that supports awareness, consideration, and pipeline influence.
- Own Instagram as a supporting channel—focused on brand-forward storytelling, short-form video, and industry relevance.
- Create Reels, short-form video, static posts, Stories, UGC, and case studies that reinforce S&S’s leadership and momentum.
- Set and manage the social content calendar with a LinkedIn-led cadence, balancing core business campaigns with timely cultural moments, industry events, and relevant conversations.
- Identify key industry players, standout brands, and creators—especially those performing well on LinkedIn—and develop ideas to feature, collaborate, or co-create content.
- Develop and execute a LinkedIn-forward event coverage strategy that connects with customers before, during, and after events.
- Measure performance with a focus on LinkedIn audience growth, engagement quality, reach, and conversion influence.
Requirements
- 5+ years of experience in social media,
- Deep understanding of LinkedIn’s content formats, algorithms, and best practices for professional audiences.
- Experience tying social content to brand authority, demand generation, and pipeline influence.
- Proven ability to translate long-form B2B content into high-performing LinkedIn posts and carousels.
- Strong editorial instincts, confident POV, and comfort engaging publicly with industry audiences.
- Experience supporting Instagram as a secondary channel for brand and engagement.
- Comfortable capturing content in real-world environments (events, trade shows, customer moments).
- Data-informed mindset with the ability to connect social performance to business goals.
Benefits
- Vacation, Personal, and Sick time
- Medical, Dental, Vision, Life Insurance, and Disability coverage
- Flexible Spending Accounts
- 401(k) plan
- Discounts on brand‑name apparel
- Fun employee events
- Meaningful opportunities for growth and advancement
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