People Business Partner driving People strategy and development for a growing HR team at Semgrep. Partnering with GTM and G&A leaders to enhance employee engagement and development.
About the role
- Senior Product Marketing Manager driving vAuto solutions in automotive retail. Develops marketing strategies to enhance product utilization and client engagement.
Responsibilities
- Build a deep understanding of our customers, market challenges, and the competition.
- Own the development and optimization of onboarding, contract-to-cash, and lifecycle marketing programs.
- Lead the strategy, planning, and execution of multi-channel client marketing campaigns focused on increasing product utilization and client retention.
- Analyze campaign performance and client engagement data to identify trends, report insights, and recommend improvements to executive leadership.
- Collaborate with cross-functional teams and external agencies to deliver high-impact enablement materials, webinars, client events, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more.
- Serve as the primary point of contact for retention and utilization initiatives, ensuring alignment with overall business objectives.
- Lead a team of Marketing Manager - mentor and guide them, fostering a culture of innovation, accountability, and continuous improvement.
- Oversee the creation of marketing briefs, ensuring clarity, creativity, and alignment with strategic goals.
- Partner with technology teams to leverage marketing automation, analytics, and in-app messaging platforms for targeted outreach.
- Present regular updates and strategic recommendations to the Marketing Director and senior leadership.
Requirements
- Bachelor’s degree in related discipline and 8 years’ experience in marketing or product marketing.
- The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 year of experience; or 12 years’ experience in a related field.
- Proven experience managing, mentoring, and coaching team members.
- Excellent communication skills – both verbal and written.
- Strong presentation skills, with the ability to facilitate discussions in customer-facing environments.
- Exceptional follow-through, time management, and project management skills to deliver measurable results.
- Sales or sales support experience.
- Experience with B2B software, or other enterprise technology solutions.
- Analytics or analytical background, or related market research skills.
- Creative mindset with the ability to develop compelling messaging, campaigns, or solutions.
- Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing.
- Proficiency in PowerPoint, with the ability to create compelling, professional presentations tailored to diverse audiences.
Benefits
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
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