Build a deep understanding of our customers, market challenges, and the competition.
Own the development and optimization of onboarding, contract-to-cash, and lifecycle marketing programs.
Lead the strategy, planning, and execution of multi-channel client marketing campaigns focused on increasing product utilization and client retention.
Analyze campaign performance and client engagement data to identify trends, report insights, and recommend improvements to executive leadership.
Collaborate with cross-functional teams and external agencies to deliver high-impact enablement materials, webinars, client events, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more.
Serve as the primary point of contact for retention and utilization initiatives, ensuring alignment with overall business objectives.
Lead a team of Marketing Manager - mentor and guide them, fostering a culture of innovation, accountability, and continuous improvement.
Oversee the creation of marketing briefs, ensuring clarity, creativity, and alignment with strategic goals.
Partner with technology teams to leverage marketing automation, analytics, and in-app messaging platforms for targeted outreach.
Present regular updates and strategic recommendations to the Marketing Director and senior leadership.
Requirements
Bachelor’s degree in related discipline and 8 years’ experience in marketing or product marketing.
The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 year of experience; or 12 years’ experience in a related field.
Proven experience managing, mentoring, and coaching team members.
Excellent communication skills – both verbal and written.
Strong presentation skills, with the ability to facilitate discussions in customer-facing environments.
Exceptional follow-through, time management, and project management skills to deliver measurable results.
Sales or sales support experience.
Experience with B2B software, or other enterprise technology solutions.
Analytics or analytical background, or related market research skills.
Creative mindset with the ability to develop compelling messaging, campaigns, or solutions.
Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing.
Proficiency in PowerPoint, with the ability to create compelling, professional presentations tailored to diverse audiences.
Benefits
A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
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