Hybrid Senior Product Marketing Manager

Posted 3 weeks ago

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About the role

  • Build a deep understanding of our customers, market challenges, and the competition.
  • Own the development and optimization of onboarding, contract-to-cash, and lifecycle marketing programs.
  • Lead the strategy, planning, and execution of multi-channel client marketing campaigns focused on increasing product utilization and client retention.
  • Analyze campaign performance and client engagement data to identify trends, report insights, and recommend improvements to executive leadership.
  • Collaborate with cross-functional teams and external agencies to deliver high-impact enablement materials, webinars, client events, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more.
  • Serve as the primary point of contact for retention and utilization initiatives, ensuring alignment with overall business objectives.
  • Lead a team of Marketing Manager - mentor and guide them, fostering a culture of innovation, accountability, and continuous improvement.
  • Oversee the creation of marketing briefs, ensuring clarity, creativity, and alignment with strategic goals.
  • Partner with technology teams to leverage marketing automation, analytics, and in-app messaging platforms for targeted outreach.
  • Present regular updates and strategic recommendations to the Marketing Director and senior leadership.

Requirements

  • Bachelor’s degree in related discipline and 8 years’ experience in marketing or product marketing.
  • The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 year of experience; or 12 years’ experience in a related field.
  • Proven experience managing, mentoring, and coaching team members.
  • Excellent communication skills – both verbal and written.
  • Strong presentation skills, with the ability to facilitate discussions in customer-facing environments.
  • Exceptional follow-through, time management, and project management skills to deliver measurable results.
  • Sales or sales support experience.
  • Experience with B2B software, or other enterprise technology solutions.
  • Analytics or analytical background, or related market research skills.
  • Creative mindset with the ability to develop compelling messaging, campaigns, or solutions.
  • Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing.
  • Proficiency in PowerPoint, with the ability to create compelling, professional presentations tailored to diverse audiences.

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Job title

Senior Product Marketing Manager

Job type

Experience level

Senior

Salary

$119,600 - $199,400 per year

Degree requirement

Bachelor's Degree

Location requirements

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