Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Product Marketing Manager focused on market research, product launches, and cross-functional collaboration. Driving strategies for energy control solutions at Woodward.
Responsibilities
- Conduct Market Research: Gathers and analyzes data on market trends, customer preferences, and competitor activities to inform campaign strategies and assess new business opportunities.
- Develop proposals for new program opportunities at the component level. Application of existing technology.
- Coordinate Product Launches: Assists in planning and executing component and standard product launch activities to ensure timely and successful market introduction.
- Product Positioning: Aids in the identification and implementation of component technology demonstrations and customer trade studies.
- Collaborate with CrossFunctional Teams: Works with sales, product, and design teams to ensure the submission of timely, competitive proposals and alignment with business goals.
Requirements
- Engineering degree preferred
- Strong technical proficiency in the design, development, and control of energy control technologies, preferably on aircraft systems.
- Demonstrated ability to think strategically and execute plans to achieve long-term business goals.
Benefits
- 401(k) match (4.5%)
- Annual Woodward stock contribution (5%)
- Tuition reimbursement and Training/Professional Development opportunities for all members
- 12 paid holidays, including floating holidays.
- Industry leading medical, dental, and vision Insurance upon date of hire
- Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave.
- Paid parental leave.
- Adoption Assistance
- Employee Assistance Program, including mental health benefits.
- Member Life & AD&D / Long Term Disability / Member Optional Life
- Member referral bonus
- Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending
- Voluntary benefits, including: Home / Auto Insurance discounts
- Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave
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