Director of GTM Technology for Diligent Corporation, responsible for AI - first systems in sales operations. Leading systems architecture and delivery to enhance productivity and automation.
About the role
- Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross-functionally to ensure timely product launches aligned with brand vision.
Responsibilities
- Support development of multi-year category strategy + near term product innovation leveraging market size, consumer insights, trends + competitive analysis
- Partner with PD, R&D, creative and packaging to define product concepts, positioning, claims, shade strategy, pricing, fill weight and packaging direction
- Conduct whitespace analysis and identify opportunities for innovation fitting into founder’s vision, conducting category reviews as needed
- Support creation of presentation materials for meetings with founder and senior leadership
- Accountable for bringing projects through the Stage Gate process in collaboration with project management, product development, and operations
- Collaborate with finance and demand planning to build business cases, forecasts and margin analysis, support sourcing in cost sheet creation
- Translate founder’s vision into clear actionable briefs, partnering closely with cross functional partners throughout the process.
- Prepare brief materials for cross-functional teams—creative, brand marketing, DTC, influencer, and events—including messaging hierarchies, product storytelling, and product toolkits.
- Support messaging and campaign creation from a product POV
- Monitor product performance across channel (DTC, Sephora, International), analyze KPIs and provide after action review
- Recommend lifecycle strategies including assortment changes and SKU rationalization
- Provide reporting on product and shade performance as needed
- Help develop, build, and share new processes for more effective cross functional teamwork + collaboration
- Act as the category expert and champion for your product category
- Collaborate with operations and supply chain to ensure on time delivery, forecast accuracy and inventory health across channel
- Support retailer presentations (market, in the kitchen), assortment planning and ad hoc retail team needs
Requirements
- Bachelor’s degree in marketing, communications, or other related field
- 7+ years of experience in product marketing, brand marketing, or product strategy
- Beauty and/or CPG industry experience *strongly preferred; *Startup or high-growth brand experience - a plus
- Proven experience leading product launches end-to-end, from strategy and concept through go-to-market and post-launch performance
- Strong ability to translate consumer insights, data, and competitive analysis into clear product positioning and action
- Experience partnering cross-functionally with Product Development, Creative, Finance, Operations, Legal, and Retail
- Highly organized, execution-driven, and comfortable managing multiple launches in a fast-paced environment
- Clear, confident communicator with experience presenting to senior leadership and founder
Benefits
- medical, dental, and vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
- annual company-based performance bonus
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Product Marketing Manager leading go - to - market strategy and product messaging for Uncountable's R&D solutions. Collaborating cross - functionally to optimize customer adoption and engagement.
VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
Global Product Marketing Manager leading integrated marketing strategies for product launches. Collaborating across teams for successful marketing initiatives at MillerKnoll.
Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.
Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
Business Planning role at Hewlett Packard Enterprise focusing on strategy, planning, and operations. Collaborate with cross - functional teams to develop business plans and drive organizational performance.
Founding GTM Lead managing customer relationships for Verdo.ai in a hybrid role. Overseeing sales cycle and collaborating with engineering for product - market fit.
Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross - functional teams to drive strategy, messaging, and revenue growth.