Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Technical Product Marketing Manager developing GTM strategies for Corsearch's AI-powered brand protection solutions. Collaborating cross-functionally to synthesize data and support market positioning.
Responsibilities
- Own the end-to-end GTM strategies for our core offering, Zeal 2.0, and our innovation hub, the Corsearch LABS.
- You will take raw performance data from product/engineering leadership and translate it into "irrefutable evidence" that backs our market story.
- Drive content strategies that move the market away from vanity metrics and toward hard, business-impactful data that proves the superiority of our AI and technology.
- Unified narrative alignment: Ensure every technical asset reinforces the broader "Unified Narrative" defined by leadership.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities to support the retention of existing customers and the acquisition of new customers.
- Create and maintain the foundational sales and customer success collateral.
- Collaborate with the sales team to synthesize technical competitive findings into actionable positioning strategies that highlight Corsearch's differentiation.
- Establish a framework for feeding market insights back into the Product and Tech teams to influence the roadmap.
Requirements
- 5+ years of product marketing experience, preferred in Brand Protection, with at least 2 years of experience in a market-facing role
- Demonstrated GTM experience and expertise, managing complex product launches and the full GTM lifecycle
- Exceptional ROI-tracking skills and the ability to define data-fluent KPIs and success metrics.
- Comfortable speaking with engineers.
- Possess the ability to grasp complex concepts and simplify them without losing technical accuracy.
- Familiar with marketing tools such as Marketo, Pardot and Omniture, and Google Analytics.
- Bachelor’s degree in business or marketing; or equivalent work experience.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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