GTM Enablement Communication Specialist leading multi - channel communication strategy for SUSE's global operations. Managing project execution and stakeholder communication.
About the role
- Product Marketing Manager responsible for marketing strategies and campaigns in the oilfield services sector. Collaborating with teams to develop market positioning and drive strategic marketing initiatives.
Responsibilities
- Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings
- Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making
- Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes
- Partnering with product management on commercialization strategies including development of Commercialization Playbooks
- Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
- Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey
- Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell
- Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows
- Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results.
- Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies
- Identifying, documenting, and disseminating success stories and new business wins
- Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments
- Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
- Additional marketing and sales support duties as needed
Requirements
- Have bachelor’s degree in marketing, business, or a related field
- Have 5+ years’ demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
- Have knowledge of oil and gas upstream markets, technology, and drivers
- Have clear understanding of Business-to-Business value chains and client drivers
- Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
- Have experience in the oil and gas or energy industry
- Have proven storytelling and communication skills
- Have ability to coordinate multiple projects simultaneously
- Have willingness to learn and flexibility
- Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)
Benefits
- Contemporary work-life balance policies and wellbeing activities
- Comprehensive private medical care options
- Safety net of life insurance and disability programs
- Tailored financial programs
- Additional elected or voluntary benefits
Job title
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