Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Manager bridging Product, Sales, and Marketing teams at Spreedly's Open Payments Platform. Executing product launches and developing go-to-market strategies for new features.
Responsibilities
- Lead the end-to-end execution of product launches, defining goals, target audiences, and success metrics.
- Act as the primary translator between the Product team and GTM functions, distilling technical roadmaps into consumable content.
- Create strategic tools, including competitive battle cards, sales decks, and ROI calculators, to drive ARR and bookings.
- Conduct competitive positioning research and buyer persona (ICP) analysis to influence the product roadmap, understand customer needs, pain points, and why we win or lose deals.
- Partner with the Senior Content Strategist to ensure external content is technically accurate and strategically aligned.
- Act as the expert on our buyers (ICPs) and competitors, providing actionable insights to influence the product roadmap.
Requirements
- 5+ years in B2B Product Marketing; B2B SaaS experience is required.
- Demonstrated success in bringing products to market with measurable impacts on revenue and adoption.
- Proven ability to have deep technical conversations with Product personas and simplify complex ideas.
- Strong analytical skills with the ability to interpret market trends and competitive landscapes.
- Exceptional skills in defining core messaging and positioning; highly collaborative and open to feedback.
- Experience working cross-functionally with Sales, Product, and Marketing teams.
- Resourceful, agile, and curious; able to find information independently in a fast-paced environment.
- Experience in fintech or payments industry
- Demonstrated impact on lead generation or sales enablement
Benefits
- Competitive salary + Equity
- Group Life Insurance and Disability Coverage
- Medical, Vision, and Dental coverage
- Pension contribution
- Open Paid Time Off policy
- Monthly home working/digital lifestyle stipend, new MacBook, and one-time accessory reimbursement
- $1,000 professional development stipend
- Access to company-paid professional coaching service
- Visits to HQ in Durham, North Carolina for remote employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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