Digital Consultant focusing on Performance Marketing at trafficdesign GmbH. Develop performance strategies and lead effective digital advertising campaigns
About the role
- Senior Performance Marketing Manager at Element Three driving measurable marketing outcomes. Leading performance strategies with a focus on B2B2X marketing and client partnerships.
Responsibilities
- Design comprehensive performance marketing strategies that address core client challenges: lead generation, conversion optimization, and channel diversification
- Lead discovery sessions to diagnose why channels underperform and develop actionable improvement roadmaps
- Establish benchmarks and KPIs that define "what good looks like" for each client's industry and goals
- Create sustainable, systematic approaches to marketing that multiply the impact of brand and paid media
- Provide strategic counsel on emerging opportunities and channels competitors are leveraging
- Oversee multi-channel marketing campaigns across email, SEO, content marketing, and partner/referral programs
- Design and implement conversion funnel optimization strategies to improve lead quality and volume
- Develop multi-touch attribution models and channel mix recommendations
- Build behavioral trigger campaigns and sequential messaging strategies across the customer journey
- Maximize value from existing martech stacks (e.g. HubSpot, Salesforce, Mailchimp, etc.)
- Design lead scoring models and automated routing systems to better service sales teams
- Create sophisticated nurture workflows that activate loyalty and drive repurchase
- Implement CRM integrations and partner lead distribution systems
- Establish automated reporting frameworks to track performance against goals
- Direct external vendors and specialized contractors in campaign execution
- Mentor team members, with a leadership training track available
- Collaborate with Account and Project Managers on project design, planning, and stewardship
- Support new business development with performance marketing expertise and proof-of-concept campaigns
- Create sales enablement materials that showcase performance marketing capabilities
Requirements
- 5-7+ years in performance marketing, demand generation, or growth marketing roles
- Proven track record of improving conversion rates, reducing cost per acquisition, and building and scaling marketing systems that drive sustainable growth
- Experience managing complex, multi-channel campaigns across B2B and B2C organizations (channel sales or dealer experience preferred)
- Background working with agencies, consultancies, or managing vendor relationships
- Expert-level proficiency in marketing automation platforms (HubSpot and Salesforce preferred)
- Advanced knowledge of SEO, email marketing, and content strategy best practices
- Strong analytics capabilities with Google Analytics, Tag Manager, and attribution modeling
- Experience with lead scoring, workflow automation, and CRM integration
- Proficiency in conversion rate optimization and A/B testing methodologies
- Ability to diagnose performance issues and develop data-driven solutions
- Experience creating channel diversification strategies that reduce paid media dependency
- Track record of aligning marketing activities with sales enablement needs
- Strong presentation skills with ability to communicate ROI and business impact to executives
- Entrepreneurial mindset with proven critical thinking and problem-solving abilities.
Benefits
- N/A
Job title
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