JB
JCC Greater BostonCampaign Manager
Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.
About the role
- Design comprehensive performance marketing strategies that address core client challenges: lead generation, conversion optimization, and channel diversification
- Lead discovery sessions to diagnose why channels underperform and develop actionable improvement roadmaps
- Establish benchmarks and KPIs that define "what good looks like" for each client's industry and goals
- Create sustainable, systematic approaches to marketing that multiply the impact of brand and paid media
- Provide strategic counsel on emerging opportunities and channels competitors are leveraging
- Oversee multi-channel marketing campaigns across email, SEO, content marketing, and partner/referral programs
- Design and implement conversion funnel optimization strategies to improve lead quality and volume
- Develop multi-touch attribution models and channel mix recommendations
- Build behavioral trigger campaigns and sequential messaging strategies across the customer journey
- Maximize value from existing martech stacks (e.g. HubSpot, Salesforce, Mailchimp, etc.)
- Design lead scoring models and automated routing systems to better service sales teams
- Create sophisticated nurture workflows that activate loyalty and drive repurchase
- Implement CRM integrations and partner lead distribution systems
- Establish automated reporting frameworks to track performance against goals
- Direct external vendors and specialized contractors in campaign execution
- Mentor team members, with a leadership training track available
- Collaborate with Account and Project Managers on project design, planning, and stewardship
- Support new business development with performance marketing expertise and proof-of-concept campaigns
- Create sales enablement materials that showcase performance marketing capabilities
Requirements
- 5-7+ years in performance marketing, demand generation, or growth marketing roles
- Proven track record of improving conversion rates, reducing cost per acquisition, and building and scaling marketing systems that drive sustainable growth
- Experience managing complex, multi-channel campaigns across B2B and B2C organizations (channel sales or dealer experience preferred)
- Background working with agencies, consultancies, or managing vendor relationships
- Expert-level proficiency in marketing automation platforms (HubSpot and Salesforce preferred)
- Advanced knowledge of SEO, email marketing, and content strategy best practices
- Strong analytics capabilities with Google Analytics, Tag Manager, and attribution modeling
- Experience with lead scoring, workflow automation, and CRM integration
- Proficiency in conversion rate optimization and A/B testing methodologies
- Ability to diagnose performance issues and develop data-driven solutions
- Experience creating channel diversification strategies that reduce paid media dependency
- Track record of aligning marketing activities with sales enablement needs
- Strong presentation skills with ability to communicate ROI and business impact to executives
- Entrepreneurial mindset with proven critical thinking and problem-solving abilities.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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