Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
About the role
- Senior Paid Social & Programmatic Specialist executing tactical and strategic digital marketing for integrated marketing communications agency. Managing programmatic campaigns and collaborating with cross-functional teams in a fast-paced environment.
Responsibilities
- Act as the primary coordinator of administrative deliverables and support for all Paid Social & Programmatic team members
- Capable of self-management of time while working across multiple workstreams
- Day to day engagement, collaboration, and partnering with internal teams and client teams will be required
- Able to traffic, plan, buy, optimize and report on numerous programmatic media channels
- Understand technical programmatic strategy, algorithmic understanding/optimizations for each platform
- Share campaign performance in a cohesive way that gives an actionable outcome and deep analysis
Requirements
- Bachelor’s Degree (Business, Marketing, or Management Degrees preferred)
- 1-3 years of Digital Marketing Experience, Paid Social, Programmatic Display, Direct Buys, Ad trafficking, and/or related experience
- Strong grasp of numbers and comfort with data analysis and reporting
- Strong Microsoft Suite proficiency (Excel, Word, PowerPoint, Outlook, and Teams), with heavy focus on Excel
- Experience with channel-specific management and reporting platforms
Benefits
- Health, dental, vision insurance
- 401k plan
- Life insurance
- Commuter and transit benefits
- Employee wellness benefit
- Unlimited PTO
- Half-day summer Fridays
- Holiday time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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