Hybrid Senior Paid Social Executive

at River Island

• Job title: Senior Paid Social Executive
• Job type: Contract
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Paid Social Executive executing paid social campaigns across platforms for UK and Ireland. Collaborating with creative teams and managing budgets within a dynamic retail environment.

Responsibilities

• Support the development and execution of paid social strategy across UK and Ireland
• Manage day to day campaign budgets within a multi-million-pound media investment
• Build strong relationships with platform reps and external partners
• Manage Paid Social campaigns across Meta, TikTok and other platforms
• Support creative production with clear briefs and performance insights
• Lead testing across new placements, formats and bidding strategies
• Monitor and manage campaign budgets daily to maximise performance
• Track and process invoices, ensuring all spends are reconciled and reported accurately
• Work closely with creative teams to brief in and develop Paid Social assets
• Provide data-led creative insights to optimise messaging, visuals and audience targeting
• Work with Paid Media, Brand, CRM, E-com Ops, and Trading teams to deliver integrated campaigns
• Stay up to date with Paid Social trends, platform changes and new tools
• Build and maintain reports using platform dashboards and internal reporting tools
• Analyse campaign performance, providing actionable insights and recommendations

Requirements

• 2+ years’ experience in Paid Social, ideally in a fast-paced B2C, retail or ecommerce environment
• In-depth knowledge of Meta Ads Manager, TikTok Ads Manager, with experience across additional platforms considered a plus
• Strong understanding of GA4 and web analytics tools
• Comfortable managing large budgets and driving measurable results
• Strong analytical and numerical skills, with confidence handling and interpreting data
• Excellent communication and reporting skills, with ability to translate complex performance data into clear, actionable insights
• Ability to manage multiple priorities effectively in a dynamic, fast-paced environment

Benefits

• Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
• Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway!
• A free onsite gym, subsidised restaurant & café to fill your needs. Various social events to socialise throughout the year.
• Enhanced maternity, paternity, adoption & fertility treatment support.
• Flexible working is a given, on top of payday and summer early finish Fridays.
• Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
• Support with upskilling through on the job training and qualifications.
• A succession plan if you want to progress.
• A generous bonus scheme & private pension plan.
• 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!