Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Senior Paid Media Specialist developing media strategies and optimizing advertising campaigns at Brooks. Collaborating across teams to align with business goals and improve brand perception.
Responsibilities
- developing comprehensive media strategies
- driving flawless execution and implementation of strategies
- optimizing advertising campaigns
- ensuring alignment with overall business goals for seasonal Brand and Product campaigns
- managing initiatives to improve brand perception
- growing consideration among target audiences
- increasing traffic to BR.com and retail partners
- planning and executing full funnel strategies across multiple media channels
- managing agency and vendor relationships
- working cross-functionally across the organization
- positioning Brooks as a leader in this space
Requirements
- Bachelor’s degree in business, marketing, communications, or related field.
- 3+ years relevant experience in paid media, digital marketing, or similar field.
- Proven experience in executing multi-channel paid media campaigns.
- Channel experience includes paid social (Meta, TikTok, etc.), programmatic video & display, OOH, TV, etc.
- Experience leveraging data and insights to analyze performance KPIs to maximize media investments.
- Proven experience in developing and managing a media or marketing budget.
- Keen attention to detail in planning, organization, and execution of tasks.
- Proactive and highly motivated self-starter with a results-oriented mindset.
- Demonstration of innovation and initiative.
- Ability to anticipate how a decision made can affect our customers, partners, products, or other departments’ operations.
- Excellent interpersonal skills that inspire and build trust.
- Strong computer skills in PowerPoint, Word, Excel.
- Excellent verbal and written communication skills.
Benefits
- medical, dental, vision, life and AD&D insurance
- disability insurance
- HSA and employer contribution
- FSA
- family & fertility assistance
- 401K Savings Plan and match
- employee assistance program
- transportation assistance
- three to five weeks of paid time off
- eleven paid holidays
- paid sick and parental leave
- product discounts
- employee recognition
- fitness discounts
- volunteer and donation benefits
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