Hybrid Senior Paid Media Specialist

Posted 4 weeks ago

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About the role

  • developing comprehensive media strategies
  • driving flawless execution and implementation of strategies
  • optimizing advertising campaigns
  • ensuring alignment with overall business goals for seasonal Brand and Product campaigns
  • managing initiatives to improve brand perception
  • growing consideration among target audiences
  • increasing traffic to BR.com and retail partners
  • planning and executing full funnel strategies across multiple media channels
  • managing agency and vendor relationships
  • working cross-functionally across the organization
  • positioning Brooks as a leader in this space

Requirements

  • Bachelor’s degree in business, marketing, communications, or related field.
  • 3+ years relevant experience in paid media, digital marketing, or similar field.
  • Proven experience in executing multi-channel paid media campaigns.
  • Channel experience includes paid social (Meta, TikTok, etc.), programmatic video & display, OOH, TV, etc.
  • Experience leveraging data and insights to analyze performance KPIs to maximize media investments.
  • Proven experience in developing and managing a media or marketing budget.
  • Keen attention to detail in planning, organization, and execution of tasks.
  • Proactive and highly motivated self-starter with a results-oriented mindset.
  • Demonstration of innovation and initiative.
  • Ability to anticipate how a decision made can affect our customers, partners, products, or other departments’ operations.
  • Excellent interpersonal skills that inspire and build trust.
  • Strong computer skills in PowerPoint, Word, Excel.
  • Excellent verbal and written communication skills.

Benefits

  • medical, dental, vision, life and AD&D insurance
  • disability insurance
  • HSA and employer contribution
  • FSA
  • family & fertility assistance
  • 401K Savings Plan and match
  • employee assistance program
  • transportation assistance
  • three to five weeks of paid time off
  • eleven paid holidays
  • paid sick and parental leave
  • product discounts
  • employee recognition
  • fitness discounts
  • volunteer and donation benefits

Job title

Senior Paid Media Specialist

Job type

Experience level

Senior

Salary

$73,514 - $110,272 per year

Degree requirement

Bachelor's Degree

Location requirements

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