Senior Paid Media Specialist developing media strategies and optimizing advertising campaigns at Brooks. Collaborating across teams to align with business goals and improve brand perception.
Responsibilities
developing comprehensive media strategies
driving flawless execution and implementation of strategies
optimizing advertising campaigns
ensuring alignment with overall business goals for seasonal Brand and Product campaigns
managing initiatives to improve brand perception
growing consideration among target audiences
increasing traffic to BR.com and retail partners
planning and executing full funnel strategies across multiple media channels
managing agency and vendor relationships
working cross-functionally across the organization
positioning Brooks as a leader in this space
Requirements
Bachelor’s degree in business, marketing, communications, or related field.
3+ years relevant experience in paid media, digital marketing, or similar field.
Proven experience in executing multi-channel paid media campaigns.
Channel experience includes paid social (Meta, TikTok, etc.), programmatic video & display, OOH, TV, etc.
Experience leveraging data and insights to analyze performance KPIs to maximize media investments.
Proven experience in developing and managing a media or marketing budget.
Keen attention to detail in planning, organization, and execution of tasks.
Proactive and highly motivated self-starter with a results-oriented mindset.
Demonstration of innovation and initiative.
Ability to anticipate how a decision made can affect our customers, partners, products, or other departments’ operations.
Excellent interpersonal skills that inspire and build trust.
Strong computer skills in PowerPoint, Word, Excel.
Excellent verbal and written communication skills.
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