SA
Brand Growth position at Sanofi, aiming to enhance cardiovascular treatment for dyslipidemia. Collaborating with cross - functional teams to develop effective marketing strategies and drive growth.
About the role
- Lead the development and implementation of world-class new user acquisition and retargeting strategies
- Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance
- Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset
- Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework
- Monitor & measure creative performance to quantify the impact of UA optimizations and changes
- Identify the area of improvement by analyzing performance, convert data into actionable insights
- Creation and customization of channel specific creatives
- Proactively introduce new technology for automation and operational efficiency
- Nurture business relationships with ad partners and unlock alpha/beta testing opportunities
- Collaborate with Product PMM, Creative and Analytics teams and report to the Head of Mobile UA
- Work to grow 2K’s existing mobile games and launch new mobile franchises
Requirements
- 6+ years of experience in mobile user acquisition
- Proven track record of successfully managing and scaling UA, retargeting and creative strategies
- Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward
- Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment
- Experience in data collection, analysis and reporting from multiple sources
- Understanding of UA and creative dashboards from different platforms
- Strong problem solving, critical-thinking skills, and Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~50 new creatives per month)
- Advanced Microsoft Excel or Google Spreadsheet skills
- Ability to clearly communicate complex strategies in a visual and accessible manner
- Experience with mobile advertising channels (social, search, DSP) and creative optimization
Benefits
- Bonus and/or equity awards
- Eligibility to participate in our 401(K) plan
- Employee Stock Purchase Program
- Medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- Up to 10 paid sick days per calendar year
- Paid parental and compassionate leave
- Wellbeing programs for mental health and other wellness support
- Family planning support through Maven
- Commuter benefits
- Reimbursements for fitness-related expenses
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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