Digital Strategy Lead at AT&T responsible for a 5 - year digital roadmap. Analyzing performance and recommending data - driven optimizations for customer satisfaction and digital experience.
About the role
- Responsible for overall strategic design and long-term price/mix strategy
- Lead the go to market strategy for Funding and Spending policies
- Collaborate with Sr. Director of Sales and Finance
- Establish, document, and enforce company policies for trade spending
- Own the multi-year technology roadmap for trade systems (TPM/TPO)
- Lead the quarterly executive review process
Requirements
- Master's in Business Administration
- 10+ years in Trade Management, Sales Finance, or Financial Planning & Analysis (FP&A)
- Experience in a high-volume, promotional industry (Foodservice, CPG, or related Food Manufacturing)
- Deep knowledge of RGM principles (pricing, mix, promotion)
- Ability to translate data science/predictive analytics into commercial plans
- Deep understanding of the P&L from Gross Sales to Operating Income
- Proven success in managing and influencing trade spend to drive bottom-line results
Benefits
- Health insurance
- Retirement plans
- Paid Time Off from day one
- Education Reimbursement
- Professional growth opportunities
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