Hybrid Senior Growth Marketer

at Global Healing

• Job title: Senior Growth Marketer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Houston, United States

About the role

• Senior Growth Marketer at Global Healing Center overseeing paid and organic media efforts. Responsible for multi-brand strategies, data analysis, and cross-functional collaboration to achieve growth targets.

Responsibilities

• Agency Management: Act as the primary point of contact and strategic lead for our paid media agencies as well as Organic agencies. You'll ensure they are aligned with our business goals, holding them accountable for performance and managing the day-to-day relationship.
• Multi-Brand Strategy: Develop, implement, and manage comprehensive paid acquisition and affiliate strategies for two unique brands. You'll be responsible for understanding the distinct audiences, competitive landscapes, and growth goals for each.
• Measurement & Attribution: Utilize and manage tools like Google Tag Manager (GTM) and Everflow to ensure accurate tracking and attribution for media as well as affiliates. You’ll work with the agencies to maintain a clean data pipeline and provide reliable performance reporting. Knowledge of operating an MMM, preferred.
• Data Analysis: Dive deep into performance data to identify trends, opportunities, and insights. You'll translate this data into actionable feedback for the agencies and strategic recommendations for leadership. Knowledge in leveraging an MMM and GA4 is required.
• Cross-Functional Collaboration: Work closely with internal brand, creative, and retention teams to ensure a cohesive marketing strategy and consistent brand messaging across all paid channels and affiliates. Lead acquisition initiatives for the channel as a whole.

Requirements

• Bachelor's degree in marketing, business, or related field. Relevant experience can be considered
• 5 years of experience in media buying or marketing related roles. Agency experience preferred
• Proficient in Google Ads, Microsoft Ads, Meta, and other social ad platforms
• Experience scaling an affiliate marketing network, familiarity with Everflow is a plus
• Strong problem solving, analytical, and critical thinking skills
• **Bonus:**
• Knowledge of natural health industry;
• Actively embraces healthy living;

Benefits

• Paid Time Off (PTO);
• Company covered health, dental, vision, and life insurance;
• 5% 401(k) match plus an additional 4%;
• Wellness Bonus for gym, continuing education, preventative care and other reimbursements;
• Employee store credit;
• Company sponsored events;
• Fun team-building activities.