Onsite Brand Growth Dyslipidemia

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About the role

  • Co-building with Global Brand team, the glocal brand strategy/integrated growth plan, providing insights on local ecosystem, trends to inform the strategic development process and adapting it to the local context
  • Adapting brand positioning to country specificities, to maximize customer relevancy and brand value at country level
  • Leveraging sophisticated data and analytical capabilities to identify and prioritize the most attractive growth opportunities at country level
  • Develop marketing strategies to exploit business opportunities by analyzing contexts, leading the definition and implementation of the brand plan by coordinating resources and the cross-functional brand team (marketing, medical, commercial, trade, market access, etc.)
  • Understanding on the market insights gaps and defining a Glocal plan to cover them to ensure success implementation of the strategy and support on the budgeting and forecasting processes
  • Developing adequate tactics from the strategy and implement them consistently and measurably
  • Tracking KPI’s and metrics to measure commercial excellence
  • Establishing 'best in class' projects, programs, governance and change management processes at local level, included but not limited to patient pathway optimization in key accounts and partnerships with scientific societies
  • Building and consolidating relationships of trust and partnership internally and externally
  • Collaborate in an agile way of working with commercial & cross functional teams
  • Building on global framework, defining the local customer and hospital segmentation
  • Building on global framework, localizing 'personas' in priority segment(s) with a deep understanding of their preferences to ensure optimal customization of engagement content at country level
  • Localizing global content and messaging (when appropriate) leveraging multiple data sources and innovative value story techniques to ensure a compelling value narrative is available at country level and is tailored to the different segments of customers based on local go-to-market model
  • Defining and executing commercial activities in collaboration with cross-functional team
  • Provide the right structure and tools to the commercial team for a proper territory management in line with our strategic imperatives

Requirements

  • 7-10 years of experience in the pharmaceutical, biotech industry in Commercial/Marketing or related roles
  • Bachelor’s degree in a relevant field, with an advanced degree (MBA and/or advanced medical/pharmaceutical degree) preferred
  • Experience in Cardiovascular sphere is preferred
  • Advanced knowledge of Excel, Word and Powerpoint
  • Strong communication and presentation skills in English and Spanish both written and verbal

Benefits

  • Health insurance
  • Flexible working arrangements
  • Professional development opportunities

Job title

Brand Growth Dyslipidemia

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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