Marketing Operations & Compliance Lead enhancing Sanofi's marketing strategy execution through optimized content operations and compliance. Collaborates with local teams to build a compliant and efficient content engine.
About the role
- Senior Manager of Marketing Operations optimizing marketing tech stack for B2B SaaS company. Collaborating cross-functionally to enhance lead management, data flow, and campaign performance reporting.
Responsibilities
- Operate and optimize components of our marketing tech stack
- Support lead routing, scoring, and lifecycle workflows across SMB, Mid-Market, and Enterprise segments
- Collaborate with the Analytics team to build marketing dashboards and support campaign performance reporting and funnel visibility
- Contribute to ABM initiatives powered by 6sense
- Maintain data governance and compliance protocols
- Partner with Tech Ops/IT to support integrations and troubleshoot issues
- Drive continuous improvements in marketing systems, reporting, and automation
- Manage and develop a small team of Marketing Operations Analysts
- Bring forward solutions to process challenges
Requirements
- 5+ years of experience in marketing operations in a B2B SaaS environment
- Hands-on experience with Marketo, Salesforce, 6sense, Zoominfo, and related platforms
- Strong understanding of lead management, marketing data flow, and performance tracking
- Experience collaborating with cross-functional partners in IT, Data, or RevOps
- Detail-oriented mindset with the ability to manage multiple projects and prioritize effectively
- Excellent communication skills—able to collaborate with technical stakeholders and translate insights for marketing use
- Proactive, solution-oriented approach
- Experience supporting ABM programs and using 6sense or similar intent platforms
- Exposure to CDPs or data orchestration tools like Segment.io
- Familiarity with data privacy standards (GDPR, CCPA)
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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