Marketing Operations Specialist at DuPont driving data - driven insights and supporting marketing and sales teams. Delivering operational excellence and ensuring impactful execution of initiatives.
About the role
- Operational backbone of demand and pipeline engine for sales performance management. Ensuring GTM teams execute campaigns with confidence and clean data.
Responsibilities
- Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow.
- Partner with RevOps to improve workflows between marketing and sales.
- Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance.
- Analyze campaign performance and share actionable insights to guide the Demand Generation team.
- Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success.
- Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns.
- Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency.
- Develop scalable campaign processes, documentation, and SLAs that create consistency across the team.
- Help DG QA programs and campaigns they execute on.
- Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns.
- Build for scale rather than "band-aids," acting as a trainer to empower the broader team.
Requirements
- 3-5 years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS.
- Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus.
- Experience designing and supporting ABM programs that bridge marketing and sales.
- Solid understanding of lead management, marketing funnel metrics, and attribution.
- Familiarity with intent data platforms and multi-touch attribution models.
- Proven ability to design and scale processes across global marketing teams.
- Excellent communicator who can translate data into business narratives.
- Self-starter who thrives in fast-paced, collaborative, and remote environments.
Benefits
- Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
- Annual Stipends: Dedicated funds for your professional development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
- Premium Tools: The latest Apple hardware to empower you to do your best work.
- Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
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