Digital Shelf and Marketing Operations Specialist supporting digital enablement for healthcare technology. Managing ecommerce operations, legal compliance, and stakeholder collaboration in a hybrid role.
About the role
- Marketing Operations Specialist optimizing marketing automation and campaign execution for Tanium. Ensuring data accuracy and system reliability while collaborating across teams.
Responsibilities
- Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)
- Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem
- Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
- Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed
- Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
- Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule
- Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently
- Continuously improve campaign workflows through automation, standardization, and documentation
- Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes
- Develop and deliver reporting on campaign performance, funnel metrics, and lead quality
- Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact
- Translate data into clear, actionable insights for marketing and revenue stakeholders
- Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
- Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
- Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes
- Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards
- Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements
- Promote privacy-first and security-conscious data practices across marketing operations
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; or equivalent industry experience
- 2+ years of experience in marketing operations, marketing automation, or a related role
- Hands-on experience with Marketo and Salesforce in a production environment
- Strong analytical, organizational, and project management skills
- Ability to manage multiple priorities in a fast-paced, cross-functional environment.
Benefits
- medical, dental and vision plan
- family planning benefits
- health savings account
- flexible spending account
- transportation savings account
- 401(k) retirement savings plan with company match
- life, accident and disability coverage
- business travel accident insurance
- employee assistance programs
- disability insurance
- other well-being benefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Executive managing global marketing operations for streaming at Warner Bros. Discovery. Overseeing campaigns and collaborating with creative & content marketing teams worldwide.
Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
Senior Director of Marketing Operations at Hinge driving strategic growth and operational excellence in a mission - driven company.
Community Success & Marketing Operations Intern at Swiss Startup Association organizing startup community events. Engaging with stakeholders and managing online platforms, while supporting marketing initiatives.
Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
Intern supporting CRM Marketing Operations at Warner Bros. Discovery. Assisting with communications setup, quality assurance, and documentation in Miami.
Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
Campaign & Marketing Operations Executive at Ekimetrics overseeing multi - channel marketing campaigns for global demand generation. Collaborating in an international environment with various teams and stakeholders.
Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.