AI - first Marketing Operations Lead at Sidetrade building an automated marketing engine leveraging AI for growth. Overseeing full Martech stack and optimizing marketing strategies with data insights.
About the role
- Marketing Operations Specialist managing and optimizing marketing automation platforms for Tanium. Collaborating with cross-functional teams to drive efficiency and effectiveness in marketing operations.
Responsibilities
- Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)
- Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem
- Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
- Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed
- Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
- Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule
- Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently
- Continuously improve campaign workflows through automation, standardization, and documentation
- Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes
- Develop and deliver reporting on campaign performance, funnel metrics, and lead quality
- Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact
- Translate data into clear, actionable insights for marketing and revenue stakeholders
- Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
- Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
- Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes
- Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards
- Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements
- Promote privacy-first and security-conscious data practices across marketing operations
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; or equivalent industry experience
- 2+ years of experience in marketing operations, marketing automation, or a related role
- Hands-on experience with Marketo and Salesforce in a production environment
- Strong analytical, organizational, and project management skills
- Ability to manage multiple priorities in a fast-paced, cross-functional environment
Benefits
- Medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
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