Marketing Operations Specialist at DuPont driving data - driven insights and supporting marketing and sales teams. Delivering operational excellence and ensuring impactful execution of initiatives.
About the role
- Lead Marketing Ops Manager at Replit optimizing multi-channel campaigns and martech stack. Collaborate across teams to ensure data-driven strategies in B2B and B2C marketing.
Responsibilities
- Own process, orchestration, and enablement across campaigns
- Define and maintain the operational processes that govern how campaigns are built, QA'd, launched, and measured across channels — email, push, in-app, web, product, brand, paid, and lifecycle
- Orchestrate multi-channel campaigns, ensuring proper sequencing, suppression logic, and audience governance
- Roll up your sleeves to directly build and launch campaigns in Iterable or other platforms when needed
- Optimize and customize our martech stack to support campaign execution
- Partner with the MarTech Manager to configure and optimize tools in our stack to meet evolving marketing needs across B2C and B2B
- Identify gaps in how tools are being used and drive improvements that unlock better marketing performance
- Ensure proper reporting and measurement
- Maintain dashboards that give marketing leadership clear visibility into program performance across B2C and B2B
- Support attribution frameworks that connect campaign activity to pipeline and revenue
- Contribute to MBR/QBR reporting on funnel metrics and campaign efficiency
- Be marketing's lead partner to the Data team
- Serve as the marketing stakeholder for data requests — ensuring the right audiences, signals, and attributes are defined, built, and maintained
- Own the feedback loop between campaign performance and data infrastructure, surfacing gaps and advocating for what marketing needs
- Support lead management, scoring, and funnel operations
- Maintain and refine lead scoring models and PQL frameworks that surface high-propensity users and accounts for our sales team
- Partner with RevOps to ensure clean lead routing, stage progression, and SLA adherence from marketing to sales
Requirements
- 8+ years of marketing operations experience at a high-growth SaaS or PLG company, with experience operating across both consumer and B2B programs
- Strong working knowledge of modern martech platforms — including familiarity with data tools
- Campaign operations experience — you've owned or supported end-to-end campaign execution across email, push, in-app, web, product, and brand channels
- Data-fluent — comfortable writing SQL, working with data teams, and translating marketing needs into data requirements
- Experience with lead scoring, lifecycle segmentation, and funnel operations in a PLG or hybrid sales-assist model
- Strong process orientation — you build workflows and documentation that help teams move faster and make fewer mistakes
- Excellent cross-functional collaborator — you work well with technical partners and non-technical channel marketers alike.
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
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