Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Growth Marketer responsible for B2B strategies in a robotics company. Focused on account-driven marketing and pipeline management within a hybrid work model.
Responsibilities
- Build and run our growth marketing function end-to-end.
- Focus on account-driven go-to-market (ABM/ABX).
- Implement lifecycle nurture across long, multi-stakeholder buying cycles.
- Orchestrate event-to-pipeline activities (trade shows, roadshows, webinars).
- Conduct full-funnel analytics and reporting.
- Create partner and ecosystem campaigns that expand reach and accelerate adoption.
- Collaborate closely with sales on high-ACV enterprise deals in asset-heavy industries.
- Ensure that marketing's campaigns, events, and content consistently convert into qualified opportunities.
Requirements
- 5+ years of marketing experience in B2B growth roles.
- Growth stage startup experience (Series A–C): you’ve built campaigns and systems from the ground up for startups and scaleups.
- Industry experience and/or passion for our mission: If you have experience in the deep tech sector or general heavy industries that is a plus.
- High ACV / Enterprise account-driven GTM experience: you understand complex, long-cycle deals and how to market to both engineers and executives.
- ABM/ABX expertise: proven success building account lists, running multi-channel plays with sales, and leveraging buying signals.
- Ops & Analytics strength: strong in HubSpot and related tools, attribution, dashboards, and data-driven reporting.
- Proficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them, or you can figure it out quickly.
- Event & Ecosystem campaigns: track record of turning trade shows, roadshows, webinars and partner events into measurable pipeline.
- Hands-on execution mindset: able to operate as a one-person growth team initially, while scaling with agencies/contractors and eventually hiring.
- Audience-first approach: you are used to design campaigns around the needs and decision cycles of buying committees, and not around channels.
- High quality bar: You've developed growth marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
- Strategic and scrappy: As a company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.
Benefits
- Fully Remote Job until office opening
- Hybrid working environment after office opening
Job title
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Degree requirement
Location requirements
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