Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Senior Integrated Growth Marketing Manager at Verisk Maplecroft building demand generation engines. Collaborating with teams to create integrated campaigns targeting strategic prospects.
Responsibilities
- Own the demand waterfall from target account identification through opportunity creation. Work with the Head of BD Sales to develop account intelligence frameworks, define clear progression metrics, and drive pipeline velocity and deal quality.
- Build content-driven integrated campaigns combining digital, field marketing, and personalized outreach to engage identified buyers, influencers and operational leaders.
- Working with our events Strategist, oversee and integrate high-impact field programs including executive roundtables and industry conferences. Turn these into pipeline-generating programs with systematic pre/post-event engagement.
- Review and optimize use of our digital channels (website, email, LinkedIn) to ensure they best support demand generation.
- Build digital programs leveraging intent data and firmographic insights to identify and engage in-market accounts across online channels.
- Function as a true partner to Sales and own the handoff from marketing-generated interest to sales-qualified opportunities.
- Deploy and optimize GTM tools for data enrichment, personalization, and campaign automation. Stay at the forefront of marketing technology and constantly test new channels and tactics.
- Build the martech stack and processes that enable scalable, measurable demand generation.
- Demonstrate clear marketing ROI through regular and transparent reporting.
Requirements
- Proven expertise in demand generation strategy and execution, with ability to design integrated campaigns that engage buyers and drive business growth in complex B2B environments.
- Deep technical proficiency with modern GTM tools including ABM platforms (e.g. 6 Sense, Demandbase), data enrichment tools (e.g. Apollo, ZoomInfo), and marketing automation systems (e.g. Pardot, Eloqua, Marketo).
- Highly analytical, with a proven ability to define demand metrics, analyze campaign performance and optimize budgets based on ROI, making data-driven decisions to double down on high-performing programs and shut down what isn’t working.
- Excellent cross-functional collaboration skills, particularly with Sales. You know how to build productive partnerships and create strong feedback loops.
- Strategic thinker with a bias toward experimentation. You stay current with emerging marketing technologies and constantly test new channels, tactics, and AI-native platforms.
- Strong project management abilities with capacity to manage multiple integrated campaigns simultaneously in a fast-paced, high-growth environment.
- Excellent communication and presentation skills, with ability to articulate complex strategies to leadership and influence across the organization.
- Willingness to travel as needed.
- BA in marketing, communications, or related field.
- 10+ years of integrated marketing experience.
- Demonstrated success with developing GTM growth strategy and executing cross-functionally and cross-regionally.
- Proven track record of leveraging customer, market and competitive insight to inform marketing strategy decisions.
- Successful track-record of collaborating with Product and Sales teams across multiple seniority levels to deliver on key business objectives.
- Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimize performance.
- Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
- Strong project manager, with ability to rapidly prioritize and react to changing business needs and external market dynamics.
- Ability to successfully work in a hybrid environment with in-office expectations of three days a week.
Benefits
- Medical coverage
- Life insurance
- Pension plans
- Paid time off in line with local labor laws
- Wellness initiatives
- Fitness programs
- Team-building activities
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