Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Revenue Growth Management Manager driving pricing and promotional strategies at Bel. Transforming data into business decisions to ensure profitable growth.
Responsibilities
- Vous êtes le moteur analytique et stratégique de la performance prix, promotions et assortiment.
- Vous transformez les données en décisions business.
- Garantissez la cohérence entre stratégie marque, exécution commerciale et objectifs financiers.
- Contribuez directement à une croissance durable et rentable.
- Traduire les objectifs des marques en stratégies pricing et commerciales concrètes.
- Optimiser l’architecture prix, les mécaniques promotionnelles et l’assortiment.
- Construire et consolider les analyses marché, concurrence et comportement shopper.
- Identifier les opportunités de création de valeur.
- Formuler des recommandations claires et actionnables.
- Suivre les indicateurs clés et mesurer l’impact financier des décisions (P&L, ROI).
- Construire dashboards, reportings et business reviews.
- Piloter les initiatives RGM de bout en bout.
- Assurer l’alignement transversal avec Sales, Marketing, Finance et Supply.
- Contribuer à l’amélioration continue des outils et process RGM.
- Gérer le budget RGM et prioriser les investissements.
Requirements
- Bac+5 en Business, Finance, Ingénierie ou Économie.
- Minimum 5 ans d’expérience en Revenue Growth Management, Sales Analysis, Trade Marketing ou Finance, idéalement en FMCG.
- Solide compréhension du P&L.
- Excellente maîtrise de l’analyse de données.
- Esprit structuré, analytique et orienté résultats, avec une forte capacité d’influence et de collaboration transverse.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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