Director of Marketing responsible for driving measurable student acquisition growth through data - informed marketing strategies for OU Education Services. Collaborating cross - functionally to optimize marketing performance and enrollment outcomes.
About the role
- Senior Growth Marketing Executive helping to grow Monzo's UK and US business through paid search campaigns. Designing strategies and collaborating with teams to optimize marketing efforts.
Responsibilities
- Supporting end-to-end campaign delivery with ownership of setting up, optimising and reporting with a focus on Paid Search
- Contributing to shaping and executing our growth strategy across key business areas, helping identify new opportunities and scaling what works
- Supporting in developing testing strategies around account structure, campaign planning, experiments, and creative roadmaps
- Collaborating with our Brand, Integrated Marketing, and Creative Studio teams to deliver high-performing creative, grounded in data and user insight
- Ensuring all creative assets follow best practice and comply with financial regulation requirements
- Providing competitor focused insights including Auction Insights and changes to landing pages, messaging and propositions
- Staying up to date with platform updates and industry trends, sharing learnings across the wider Growth Marketing team
Requirements
- experience running successful Paid Search acquisition campaigns for a fast-growing business (financial services experience is a plus)
- put the customer first. We’re a mission-led company and everything we do is to benefit our customers
- take a ‘test and learn’ approach and love agile ways of working
- curious to expand your skills across other channels like Social and Affiliates
- like to use data to tell a story about performance and understand how our business customers engage with us
Benefits
- share options worth £22,500
- £1,000 learning budget each year to use on books, training courses and conferences
- flexible working hours and trust you to work enough hours to do your job well
- all employees are given Macbooks and for fully remote workers we will provide extra support for your work-from-home setup
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