Director responsible for marketing strategy and demand generation for J Wray & Nephew. Leading integrated marketing efforts across Jamaica and partnership markets for sustainable growth.
About the role
- Director of Marketing responsible for driving measurable student acquisition growth through data-informed marketing strategies for OU Education Services. Collaborating cross-functionally to optimize marketing performance and enrollment outcomes.
Responsibilities
- Lead the design and execution of multi-channel marketing strategies that deliver measurable enrollment growth across programs and support the student acquisition funnel from initial inquiry through enrollment.
- Build and maintain robust analytics frameworks that illuminate the student journey from awareness to enrollment.
- Use data modeling, segmentation, and attribution analysis to guide campaign strategy and resource allocation.
- Oversee marketing managers designing/buying targeted media investment beyond core digital channels.
- Manage and optimize automated marketing workflows that nurture leads throughout the decision cycle.
- Act as the senior marketing liaison across campus or partner institutions.
- Deliver clear, actionable reporting to internal and external stakeholders on campaign performance.
- Lead and develop a high-performing marketing team, providing clear goals, coaching, feedback, and growth opportunities.
Requirements
- Bachelor's degree in Marketing, Analytics, Communications, or related field
- 7–10+ years of progressive marketing leadership, ideally within higher education, OPMs, or other enrollment-driven organizations
- Proven success designing data-driven acquisition strategies and improving marketing ROI
- Expertise in CRM, marketing automation, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Power BI, Tableau, Marketing Cloud)
- Strong analytical acumen, strategic judgment, and ability to translate insights into marketing actions
- Excellent stakeholder management and communication skills; comfortable presenting to senior academic and business leaders
- Demonstrated success leading and developing teams, including setting direction, providing coaching, and building new capabilities in a growing organization
- Experience contributing to organizational or business-unit strategy as part of a leadership team, ideally in a high-growth, data-driven environment
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