FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
About the role
- Lead development and execution of LATAM field marketing programs to drive early-stage pipeline to late-stage across start-up, mid-market, and enterprise segments
- Build community with practitioners at start-ups and develop long-term partnerships with executives in mid-market and enterprises
- Proactively engage our partner ecosystem to get in front of our shared customer base and execute co-marketing
- Collaborate with the marketing, sales, and regional teams to build and execute a strong field marketing strategy using on and offline events, local campaigns (e.g. ABM), and co-marketing with partners
- Track, measure, and share the impact of every program related to our overall GTM strategy
- Manage overall budget and LATAM activity calendar for the fiscal year
- Work closely with customer success org to include and invite happy brand advocates to participate in field programs
- Advocate for the field and help the rest of the marketing department understand field priorities
- Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support
- Work closely with partnerships team to build strong co-marketing relationships within technology, resell and solution partners to execute co-selling campaigns, joint events and regional field sales campaigns
- Contribute actively to the global field marketing organization by sharing key learnings, best practices and creating shared processes and content
Requirements
- At least 6+ years relevant Field Marketing experience in a B2B SaaS environment
- Ability to develop close, trusting relationships with sales as well as collaborate effectively with marketing, your regional counterparts, and the product team
- You have experience executing creative, impactful field marketing programs for executives and technical teams
- You take pride in everything you and your team do—quality, creativity, execution, productivity, and balance
- Is proactive and excellent at designing and executing demand generation activities, with a track record of delivering results
- Strong stakeholder communication and management skills
- You operate with a sense of urgency and hustle, and have a high level of intellectual curiosity
- Organized and detail-oriented, but adaptive to new learnings.
- Has a solid understanding of business management and operations, including finance/revenue/pipeline principles
- Data-driven and is focused on tracking, measuring and analyzing activity performance and ROI
- Bonus Points For: Leadership and previous management experience
- Bonus Points For: Full Stack Marketing experience including digital
- Bonus Points For: Experience in the analytics industry, or a similarly technical B2B vertical
- Bonus Points For: Specialization in any of the following: on/offline events, partner marketing, customer retention/virality programs, or ABM
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
- *please note that benefits and perks for contract positions will vary*
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
TO
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