Marketing Coordinator at Cato Institute assisting with advertising operations and integrated marketing campaigns. Working collaboratively to improve outreach and engagement efforts across diverse platforms.
About the role
- Lead Marketing LATAM responsible for building and leading marketing strategy within Topaz's fintech ecosystem. Requires strategic leadership and engagement across Latin America.
Responsibilities
- As the LATAM Marketing Lead, you will be responsible for building and leading the marketing strategy across the region, strengthening Topaz's positioning as a technology reference for the financial market.
- Lead and develop a multicultural team across multiple Latin American countries, ensuring strategic alignment and excellence in execution.
- Define and execute the LATAM strategy for events, including participation and event generation.
- Define and evolve the LATAM marketing strategy, strengthening our brand positioning and digital presence.
- Plan, implement, and optimize 360° marketing campaigns, overseeing all phases: conception, testing, execution, performance, and scaling.
- Orchestrate multichannel acquisition strategies (organic and paid) — including content, social media, PPC, events, inbound marketing, and demand-generation initiatives.
- Build high-value narratives and content for our website, social media, and corporate materials, driving authority and engagement with strategic audiences.
- Develop strategic partnerships across LATAM with industry players, vendors, agencies, and ecosystems that expand our presence and relevance.
- Manage the quarterly and annual marketing budget, prioritizing initiatives with the highest impact and ROI.
- Oversee and approve marketing assets (banners, print materials, case studies, digital campaigns, etc.), ensuring brand consistency and quality.
- Measure and report performance, translating data into insights for decision-making and guiding future actions.
- Analyze consumer behavior and regional trends, adjusting campaigns and targeting to maximize reach and conversion.
Requirements
- Proven experience in strategic marketing management, preferably in technology, B2B, or SaaS companies, with regional responsibility across LATAM.
- Proficiency with digital analytics tools.
- Advanced analytical skills, familiarity with metrics, and ability to work with data and spreadsheets.
- Strong aesthetic sense, passion for storytelling, clear communication, and excellent writing skills.
- Continuous learning and up-to-date knowledge of marketing trends, technology, consumer behavior, and digital performance.
- Bachelor's or advanced degree in Marketing, Communications, Business Administration, or a related field.
- Intermediate Spanish (for communication with regional teams and stakeholders).
Benefits
- Health & Well-being: We care about our teams and offer various health plans focused on promoting well-being within the organization.
- Personal and professional development: We're constantly evolving. We provide environments, programs, and policies that ensure space and opportunities for your growth.
- Flexibility and time off: Here you'll find time to recharge, including a day off on your birthday 🥳. Hybrid working model.
- Corporate discounts and partnerships: We offer a range of agreements and discounts.
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